Compare moats
Up to three covered companies, band by band. Every call is a curated editorial judgment, never a disclosed figure — and every band carries its cited basis.
| Cloudflare | Meta Platforms | Amazon | |
|---|---|---|---|
| Moat rating | wide The band is earned by a measured share gap on a hard-to-rebuild asset, not asserted. W3Techs' 17 September 2026 survey (w3techs.com/technologies/overview/proxy) puts Cloudflare in front of 25.8% of all websites, an 85.0% share of the reverse-proxy market, against Amazon CloudFront at 5.5%, Fastly at 3.0% and Akamai at 2.1% - roughly fifteen times the nearest rival. The FY2025 10-K filed 2026-02-26 describes what a challenger would have to reproduce to contest that: a network that 'spans more than 330 cities in over 125 countries worldwide and interconnects with over 13,000 networks globally', architected to 'run every service on every server in every city' - capacity and peering accumulated city by city over a decade, not bought in a quarter. The position has been monetised without margin decay: SEC XBRL fundamentals on this site show GAAP gross margin inside a 74.5-78.7% band in every fiscal year from FY2017 to FY2025 while revenue grew from $134.9M to $2,167.9M, and Cloudflare's Q4/FY2025 results release of 2026-02-10 (cloudflare.com/press/press-releases/2026/cloudflare-announces-fourth-quarter-and-fiscal-year-2025-financial-results/) reports remaining performance obligations up 48% and new annual contract value up nearly 50% year over year. What stops this being a certainty rather than a judgement: the dominant share sits in application services, while SASE and developer compute are contested by vendors the 10-K itself concedes hold 'substantially greater financial, technical, and other resources.' | narrow The FY2025 10-K shows a real moat — 3.58 billion Family daily active people (December 2025 average, +7% YoY) and a 52% Family of Apps operating margin — but the same filing qualifies its durability on three fronts it discloses itself: it says "We face significant competition in every aspect of our business"; it names "competitive products and services, such as TikTok, that have reduced some users' engagement with our products and services"; and it discloses that since 2020 it has been "subject to a lawsuit by the FTC alleging that we violated antitrust laws" that "seeks ... divestiture or reconstruction of Instagram and WhatsApp." A moat a regulator is actively litigating to break up, and whose ad targeting depends on iOS/Android policies Meta does not set, reads narrow rather than wide. | wide Amazon's FY2025 10-K describes leading positions across e-commerce, AWS cloud computing, advertising, and devices; paired with AWS's #1 ~29% cloud-infrastructure share (Synergy, Q3 2025) and ~40% US e-commerce share (eMarketer), its fulfillment and data-center scale advantages are durable and hard for any single-segment rival to replicate. |
| Moat type | cost scale The FY2025 10-K states the mechanism outright, and it is a unit-cost curve rather than a user-to-user network: 'We have chosen to utilize this idle capacity to create a free tier of service which has generated substantial global scale for us. In turn, this scale makes us attractive partners for Internet Service Providers (ISPs) globally, which reduces our co-location and bandwidth costs. As our network grows, these dynamics become even more powerful.' The same section explains why the curve applies to every line rather than one: the architecture lets Cloudflare 'deploy standard, commodity hardware' and run 'every service on every server in every city', so a new product reaches 330+ cities at near-zero incremental capital. That is what lets the filing claim Workers is offered 'at prices that are highly competitive with public cloud vendors' while FY2025 GAAP gross margin still printed 74.5%. Switching costs (traffic routed through Cloudflare, DNS delegated to it) and threat-intelligence feedback from aggregate traffic sit on top, but the filing-stated primary source is cost falling as the network grows. | network effects The 10-K Competition section describes a three-sided network in Meta's own words: it competes "to attract, engage, and retain people who use our products, to attract and retain businesses that use our free or paid business and advertising services, and to attract and retain developers who build compelling applications that integrate with our products," and elsewhere cites "the scale of our user, advertiser, and developer base." The same filing rules out an IP-based moat: "We do not believe that our proprietary technology is dependent on any single patent or copyright or groups of related patents or copyrights." | cost scale Amazon's through-line advantage is scale economics — a fulfillment/logistics network and AWS data-center infrastructure whose fixed costs are spread over volumes competitors cannot match; the FY2025 10-K lists "fast and reliable fulfillment" and scale among principal competitive factors, and AWS's ~35% operating margin ($45.6B operating income on $128.7B revenue, FY2025) reflects that scale edge (marketplace network effects and AWS/Prime switching costs reinforce it). |
| Leadership | clear leader Leadership is measured, not inferred. W3Techs on 2026-09-17 records an 85.0% reverse-proxy market share against 5.5% for Amazon CloudFront and 2.1% for Akamai, and makes Cloudflare the largest authoritative-DNS provider at 18.5% of all websites versus 9.9% for the next-placed GoDaddy Group. The FY2025 10-K reports the enterprise side moving the same way - 4,298 large customers at 2025 year-end against 3,497 a year earlier and 2,756 in 2023 - and the Q4/FY2025 results release (cloudflare.com/press/press-releases/2026/cloudflare-announces-fourth-quarter-and-fiscal-year-2025-financial-results/) cites the largest annual contract value deal in company history at about $42.5M per year. The band is for the application-services core the share data covers; in SASE and in serverless compute Cloudflare is a challenger to larger incumbents, and no independent placement naming Cloudflare in those markets was obtained for this profile. | co leader Top-tier but shared: the 10-K reports 3.58 billion Family daily active people and $196.18 billion of 2025 advertising revenue, yet also states that TikTok has "reduced some users' engagement," that "each of Apple and Google have integrated competitive products with iOS and Android," and that Meta competes "with companies in the development and application of AI, particularly with respect to the development of frontier AI models." | clear leader Leader in cloud infrastructure (AWS #1 at ~29% in Q3 2025 vs Microsoft 20% and Google 13%, per Synergy Research) and in US e-commerce (~40% share, far ahead of #2 Walmart, per eMarketer); #3 in global digital advertising. |
| Pricing power | moderate Evidence cuts both ways, which is why this is not the top band. For it: GAAP gross margin has never left a 74.5-78.7% band across FY2017-FY2025 (SEC XBRL fundamentals on this site) even as revenue compounded 16x, and the Q4/FY2025 results release (cloudflare.com/press/press-releases/2026/cloudflare-announces-fourth-quarter-and-fiscal-year-2025-financial-results/) shows customers committing more rather than less - RPO +48% year over year and new ACV up nearly 50%. Against it: FY2025's 74.5% is the lowest reading in that nine-year series, a large permanent free tier anchors the entry price, the 10-K positions Workers 'at prices that are highly competitive with public cloud vendors', and the competition risk factor warns that larger rivals can 'sell products and services with which we compete at zero or negative margins, offer fee waivers and reductions or other economic and non-economic concessions', with competitive pressure that 'may result in price reductions, fewer subscriptions, reduced revenue and gross margin'. | strong Ad-auction pricing, not list prices: the 10-K reports "the average price per ad increased by 9%" in 2025 after "an increase of 10% in 2024," driven by "an increase in advertising demand," alongside worldwide ARPP of $57.03 (+15%) and a 52% Family of Apps operating margin. The filing notes the gain was "partially offset by a higher number of ad impressions delivered ... in products, such as Reels, that monetize at lower rates." | moderate Mixed by segment: retail is explicitly price-competitive — the FY2025 10-K lists "price" among principal competitive factors and notes AWS pricing is shaped by long-term customer contracts — but AWS's ~35% operating margin and recurring Prime price increases evidence real pricing power in cloud and membership. |
| Summary | Cloudflare sells security, performance and connectivity as services delivered from one global anycast network rather than from boxes at a customer's edge. The FY2025 10-K frames the market as a consolidation away from enterprises that 'string together a diverse set of on-premises hardware boxes from different vendors' and away from 'stringing together multiple point-cloud solutions that only address specific network needs', toward one integrated provider it calls the Connectivity Cloud, and places Cloudflare as 'a leader in this Connectivity Cloud category'. The economics are unusual: idle capacity funds a free tier, the free tier buys global traffic scale, that scale makes Cloudflare a peering partner ISPs want, and peering cuts colocation and bandwidth cost - a loop the filing says 'become[s] even more powerful' as the network grows. Independent measurement confirms where that loop has already settled the market: W3Techs on 2026-09-17 shows an 85.0% reverse-proxy share and the largest authoritative-DNS footprint at 18.5% of all websites. Commercially the company ended 2025 with roughly 332,000 paying customers in more than 190 countries and 4,298 large customers, up from 2,756 two years earlier, with no customer above 10% of revenue. The contested half of the story is the growth half: the SASE platform competes with established cloud-security, email-security and SD-WAN vendors, and the developer platform competes for storage and compute against hyperscalers, markets where the 10-K's own risk factors concede rivals have greater name recognition, larger customer bases and 'more mature products and services developed for large customers'. The core is defended; the adjacencies are being fought for, and FY2025 gross margin at a nine-year low of 74.5% is the first visible cost of building GPU capacity for that fight. | Meta's advantage is the size of the user-advertiser-developer network it monetizes, not proprietary technology: 3.58 billion daily active people across the Family of Apps produced $196.18 billion of 2025 advertising revenue at a 52% segment operating margin, and the 10-K attributes 2025's 9% rise in average price per ad to "an increase in advertising demand, which we believe is mostly due to ongoing improvements to our ad performance from our ad targeting and measurement tools." The filing is equally explicit about what limits that network: TikTok has "reduced some users' engagement," Apple's iOS changes "limit our ability ... to target and measure ads effectively," the April 2025 European Commission decision against its "subscription for no ads" model pushed EU users onto less personalized ads that are "less relevant and effective," and the FTC is seeking divestiture of Instagram and WhatsApp. Reality Labs, the intended next platform, lost $19.19 billion in 2025 on $2.21 billion of revenue and is expected "to continue to operate at a loss for the foreseeable future." | Amazon compounds a two-sided marketplace, a Prime membership flywheel, and the world's #1 cloud platform (AWS) into mutually reinforcing scale: per its FY2025 10-K, AWS generated $45.6B of operating income on $128.7B of revenue (~35% margin) and funds retail's low-price strategy, while an unmatched fulfillment network and ~40% US e-commerce share (eMarketer) raise the barrier for any single-segment challenger. |
| Chain position | Cloudflare sits between end users and whatever hosts the application - origin data centre, public cloud or SaaS - so it is a control layer in front of infrastructure rather than infrastructure a workload runs on, which the 10-K argues is the point: customers 'concerned about being locked in to any one public cloud provider' want policy enforced by 'an independent and integrated services provider'. Two AI-era roles follow from that position. As a supplier, the filing describes 'ongoing deployment of graphics processing units (GPUs) across our global network of servers' behind Workers AI, Vectorize and AI Gateway, putting inference next to the user instead of in a region. As a gatekeeper, the application-services suite now exists in part to 'easily identify, block and control access from AI crawlers and AI agents and operators' and underpins announced efforts to let content creators monetise how those crawlers reach their work - which makes Cloudflare a toll point between AI model builders and the open web. | Demand-side anchor of the AI build-out: the 10-K reports $72.22 billion of 2025 capital expenditures and says Meta has "designed and built our own data centers and key portions of our technical infrastructure," funded entirely by the advertising business. | Via AWS — the #1 cloud infrastructure platform — Amazon is a core supplier of compute, storage, and AI/ML services to the broader AI industry (FY2025 10-K; Synergy Q3 2025). |
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| Long-horizon vote | +0.38 at weight 0.20 · swarm neutral Editorial prior, not backtested. | +0.17 at weight 0.20 · swarm neutral Editorial prior, not backtested. | +0.38 at weight 0.20 · swarm bullish Editorial prior, not backtested. |