Compare moats
Up to three covered companies, band by band. Every call is a curated editorial judgment, never a disclosed figure — and every band carries its cited basis.
| Cipher Mining | Salesforce | Onto Innovation | |
|---|---|---|---|
| Moat rating | none Cipher (renamed Cipher Digital Inc. on 20 February 2026) holds signed, credit-supported leases but has not yet shown that they amount to a durable advantage. Its 2025 Form 10-K (filed 2026-02-24) says "Through the end of 2025, our revenue has been derived from mining bitcoin". Its Q2 2026 business update (2026-08-04, Exhibit 99.1, https://www.sec.gov/Archives/edgar/data/1819989/000181998926000038/q226_earningsxprxdraftxvf.htm) reported "Q2 2026 Revenue of $25 million", and its first HPC rent began only in August 2026 at Black Pearl. The 10-K's own risk factors describe a contested market. They say "There has been an increasing number of businesses constructing HPC data centers, which has resulted in increasing competition and pricing pressure that may cause us to reduce our pricing in order to remain competitive", that "our data centers are single-tenant properties", and that lessees "will have the right to terminate the lease if there are significant delays in the completion of construction". At Barber Lake, where the 10-K targeted Phase I delivery "by September 30, 2026", a September 2026 amendment, made "In connection with change orders and the continued evolution of tenant requirements", moved data-hall deliveries to the fourth quarter of 2026 through the first quarter of 2027. Under it, Cipher "will bear the first $359.3 million of costs in excess of the initial budgeted amount" (2026-09-25). There is real counter-evidence: a 15-year Amazon lease, a Google-backstopped Fluidstack lease whose contracted life a "leading AI lab" extended to 20 years, and a third lease with an investment-grade hyperscale tenant. Until that capacity is delivered and paying rent, though, a moat is not shown, so the band is none. | narrow Salesforce's own language caps this at narrow: Item 1 calls its market "highly competitive, rapidly evolving and fragmented, and subject to changing technology with low barriers to entry." What holds it above none is scale and contract duration: $72.4B total RPO at 2026-01-31 versus $63.4B (+14%), current RPO $35.1B versus $30.2B (+16%), on revenue of $41.5B (+10%). But cRPO growth "was positively impacted by three percent" by currency, and total RPO "includes approximately $2.2 billion" from Informatica, acquired November 2025. Adjusted, the contracted base still outgrows revenue, but by less than the headline implies. | narrow The FY2025 10-K (filed 2026-02-24) describes the industry's switching cost: once a chipmaker has selected one vendor's equipment for a production-line application, it 'typically relies upon that capital equipment and, to the extent possible, subsequent generations of the same vendor's equipment for the life of the application'. Onto holds 423 granted or exclusively licensed patents and had over 190 customers in 2025, and its investor site (https://investors.ontoinnovation.com/) reports a 53% GAAP gross margin for Q2 2026. That protects Onto's installed positions, but independent sources do not show it leading its core front-end market. SemiAnalysis (2022-09-06) wrote that 'KLA has generally owned the thin film metrology and inspection market, with over 90% share of this market for certain tool types'. Robert Castellano of The Information Network (2025-09-10, https://drrobertcastellano.substack.com/p/onto-innovations-strategic-drift) wrote that Onto's OCD segment, 'once Onto's backbone, has been losing share to KLA', and that in non-metal thin film metrology Onto 'has slipped into the single digits'. The 10-K itself says Onto has 'from time to time, selectively reduced prices on our systems in order to protect our market share'. The rating is therefore narrow, not wide. |
| Moat type | none No moat source is demonstrated yet. Switching costs are the most likely candidate, since the leases are long (15 years at Black Pearl; Barber Lake now a 20-year contracted life) and each site has a single tenant. But the 10-K says tenant guarantees "will only be effective after rent commencement under such leases and are subject to certain limitations", and by August 2026 rent had begun at only one site. The advantages the 10-K claims are the company's own. It speaks of "industry-leading expertise in originating and securing industrial-scale, greenfield data center sites" and of securing West Texas land "on more favorable terms than in more established data center markets". The same document says "there is significant competition for power capacity and energized facilities". Intellectual property is modest: "four granted United States patents and one issued patent in Taiwan". With 66 full-time employees, Cipher has no scale advantage over the competitors it names: CoreWeave, Digital Realty, Equinix, Vantage Data Centers and Aligned Data Centers. | switching costs Switching costs, with a caveat: the filing's clearest lock-in sentence is about rivals' customers, not its own. "Many prospective customers have invested substantial personnel and financial resources to implement and integrate their current enterprise software... may be reluctant or unwilling to migrate away" is a headwind to Salesforce's own growth. Evidence for its own base is architectural: Data 360 unifies data into "a single, governed source of truth," Agentforce runs on existing processes "without requiring customers to remove and rebuild," behind $72.4B of contracted revenue. Contracts run "typically 12 to 36 months" with no renewal obligation. | switching costs The 10-K risk factors state the mechanism directly: 'Once a vendor's equipment has been installed in a production line application, a semiconductor device manufacturer must often make substantial technical modifications and may experience production-line downtime in order to switch to another vendor's equipment.' Process-control tools enter early. The 10-K says Onto's metrology equipment 'is generally installed prior to the installation of the actual process equipment' at a new node. The same switching cost cuts against Onto where a rival is installed, because 'it is sometimes difficult for us to win new customers from our competitors even if our systems are superior to theirs'. Onto also cites IP: 423 granted or exclusively licensed patents and 312 pending applications covering metrology, macro-defect detection and classification, lithography, automation, AI and machine learning. But the 10-K adds that 'There can be no assurance that our intellectual property will provide us competitive advantage'. |
| Leadership | fast follower No independent share or rank was found. The 10-K names CoreWeave, Digital Realty, Equinix, Vantage Data Centers and Aligned Data Centers as competitors, along with miners that have "signed leases with hyperscalers and HPC tenants": Hut 8, IREN, TeraWulf, Core Scientific and Applied Digital. Cipher has signed hyperscale-grade tenants (Amazon; Fluidstack with a Google backstop; a third investment-grade hyperscaler) but delivered its first HPC capacity only in August 2026 (Q2 2026 update). That makes it a fast follower. Its self-description as "a leading developer, owner, and operator of industrial-scale data centers" is the company's own claim and is not counted. | clear leader Clear leader in the category as it exists today, runner-up in the one it is being rebuilt into. Per IDC's Worldwide Semiannual Software Tracker on 2025 data, Salesforce was first in worldwide CRM applications for a thirteenth consecutive year at 20.0% share, and first in Sales (fourteenth year), Customer Service (thirteenth), Marketing (seventh), model-driven application platform (eleventh) and Integration (fourth). These come from Salesforce announcing its own IDC results via a trade outlet, in translation, not IDC primary material. In the same tracker's new Agent Build and Deploy segment it ranked second at 17.5%, albeit as fastest-growing vendor. | at parity Onto does not lead its main markets on any independent source found. The Information Network's 2021 post on SemiWiki (https://semiwiki.com/forum/threads/kla-still-top-of-semiconductor-metrology-inspection-but-smaller-competitors-gain-share-in-2020.13803/latest) says 'KLA is the dominant metrology/inspection market leader with a share of more than 50% in 2020', and calls Camtek 'the leader in inspection and metrology in advanced packaging'. In non-metal thin film metrology, Castellano's 2025 share table has Nova in 'a steady secondary position' and Onto 'slipped into the single digits'. Onto competes as a sizeable follower in each segment. The most recent independent source, Castellano (2025), describes Onto's OCD segment as 'losing share to KLA' and Onto as 'often brought in as a second vendor for diversification, which caps its share', so the band is at_parity rather than fast_follower. SemiAnalysis (2022) reported, 'Based on our sources', that Onto was 'already the POR provider for this type of tool for all 3 leading-edge fabs', referring to the Atlas V OCD line the article discusses, and the 10-K names KLA and Camtek as its principal advanced-packaging inspection rivals. |
| Pricing power | weak The 10-K says competition "has resulted in increasing competition and pricing pressure that may cause us to reduce our pricing in order to remain competitive". It adds that if customers cut usage "we may be compelled to lower our prices or risk losing a significant customer". At Barber Lake, Cipher agreed to absorb "the first $359.3 million of costs in excess of the initial budgeted amount", with the tenant reimbursing "50% of any such costs above that amount" (2026-09-25, Exhibit 99.1, https://www.sec.gov/Archives/edgar/data/1819989/000181998926000043/barberlakeleaseamendmentpr.htm). Its one input-cost edge is specific to mining: Odessa's power costs about 2.8 c/kWh under the Luminant contract, available "until at least July 2027". A landlord that concedes cost overruns to its tenants has weak pricing power. | moderate Gross margin rises across the Item 7 table — gross profit of $32,255M on $41,525M of revenue, 78% of total revenues in FY2026 against 77% in FY2025 and 75% in FY2024 — yet MD&A denies price as the cause: growth "was primarily caused by volume-driven increases from new business," and "Pricing was not a significant driver of the increase in revenues for the period." Item 1A names consumption-based pricing among attrition factors, says Agentforce and Data 360 monetization "remain relatively new and uncertain," and concedes "limited experience with determining optimal pricing for our consumption-based contracts." | moderate Onto's investor site reports a 53% GAAP gross margin for Q2 2026 on quarterly revenue of $343M. The 10-K shows the limits: 'We have, from time to time, selectively reduced prices on our systems in order to protect our market share, and competitive pressures may necessitate further price reductions.' SemiAnalysis (2022) wrote that, even if KLA caught up on software, 'Onto's tools are generally cheaper due to their less expensive service contracts'. Buyers are concentrated: three customers took 20%, 15% and 14% of revenue in the year ended January 3, 2026. |
| Summary | Cipher built bitcoin mining data centres in Texas and is now developing single-tenant AI and HPC campuses for lease to hyperscalers. Its 10-K reports a portfolio of "4.2 gigawatts ("GW") of capacity across 10 sites". It lists a 15-year Amazon Web Services lease for about 300 MW of turnkey capacity at Black Pearl and a Fluidstack lease at Barber Lake (300 MW gross) under which Google "has agreed to backstop certain obligations of Fluidstack". It describes bitcoin mining at Odessa on a Luminant power contract at about 2.8 c/kWh. In 2026 it signed a third campus lease "with an investment-grade Hyperscale tenant" (Q1 2026 update, 2026-05-05), delivered first Black Pearl capacity in August "two months ahead of the original schedule" with rent commenced, and fully funded its Stingray development with a bond (Q2 2026 update). On 2026-09-25 it said Barber Lake's contracted life was extended from 10 to 20 years, taking contracted revenue at the site "from $3.8 billion to over $9 billion". The 10-K says Odessa was "the first bitcoin mining data center awarded the Management and Operations, or M&O, Stamp of Approval award from the Uptime Institute", which is independent recognition of how the company operates. Against this, the latest quarter's revenue was still bitcoin mining and fell to $25 million. The 10-K describes growing "competition and pricing pressure", single-tenant concentration, and termination rights for construction delays. The Barber Lake schedule was reset, and Cipher absorbs the first $359.3 million of cost overruns. Cipher's contracted pipeline is substantial, but a competitive advantage is not yet demonstrated, so it is rated as having no moat. That could change to narrow once its leased campuses are delivered and paying rent. | Salesforce is the incumbent of record in CRM applications and is paid like one: $41.5B of FY2026 revenue (+10%), 78% gross margin, $72.4B of contracted revenue not yet recognized, and first place in worldwide CRM for a thirteenth consecutive year at 20.0% share per IDC's tracker as announced by Salesforce. Enterprise data and workflow embedded through Data 360 and Agentforce is costly to unwind, and the agentic layer is deliberately built atop existing processes rather than requiring re-implementation. The limits are the company's own: it twice describes its market as having low barriers to entry, names AI-native startups whose solutions "may bypass traditional business process workflows or displace established user interfaces," ranks second at 17.5% in IDC's new Agent Build and Deploy segment, and concedes pricing did not drive FY2026 growth. | Onto Innovation makes process-control equipment and software for wafer makers, chip fabs and advanced-packaging manufacturers. Its lines are Atlas automated OCD and thin-film metrology, IMPULSE integrated metrology, macro-defect inspection (F30, NSX, Firefly, Dragonfly G3), MetaPULSE and Echo opaque-film metrology, JetStep lithography steppers for packaging panels and wafers, and process-control and yield-management software. In the fourth quarter of 2025 it acquired Semilab USA, adding the FAaST, CnCV and MBIR lines. The 10-K names KLA and Nova as its principal competitors in thin film and OCD metrology, KLA and Camtek in advanced-packaging inspection, Ushio and Canon in packaging lithography, and PDF Solutions in software. It adds that AI applications have generated 'significant demand and new technology requirements' in both advanced nodes and advanced packaging. Unlike node-driven metrology, Onto says packaging revenue 'is generally driven by assembly volumes'. Independent analysts split on the front end. SemiAnalysis reported in 2022 that Onto was 'slightly outgrowing KLA' in standalone OCD tools. Castellano wrote in 2025 that the segment 'has been losing share to KLA', while calling the Dragonfly 3Di packaging platform 'a key enabler' and saying Onto 'is increasingly seen as a packaging company rather than a metrology company'. The exposures are concentration (three customers took 20%, 15% and 14% of revenue in the year ended January 3, 2026), U.S. export controls that the 10-K says 'have negatively impacted our ability to compete for the business of domestic customers in China', and competitors with 'greater financial, engineering, manufacturing and marketing resources'. |
| Chain position | Cipher develops single-tenant, powered data-centre campuses for hyperscale and AI tenants: Amazon at Black Pearl, Fluidstack (backstopped by Google) at Barber Lake, and an unnamed investment-grade hyperscaler at a third campus. Meanwhile it winds down bitcoin mining. | Applications-layer incumbent: sells enterprise CRM and agentic software to end customers across industries, consumes cloud infrastructure (third-party IaaS partners plus its own Hyperforce estate) and third-party LLMs, and sits upstream of no hardware supply chain. Exposure is to enterprise software budgets and to whether the agentic layer is captured by incumbent suites or AI-native entrants. | Upstream process-control equipment supplier to silicon-wafer makers, chip fabs ('front-end') and advanced-packaging and test facilities ('back-end'). Over 190 customers in more than 25 countries bought Onto tools or software in 2025. |
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| Long-horizon vote | -0.06 at weight 0.20 · swarm bearish Editorial prior, not backtested. | +0.20 at weight 0.20 · swarm neutral Editorial prior, not backtested. | +0.06 at weight 0.20 · swarm neutral Editorial prior, not backtested. |