Compare moats

The FY2026 10-K (year ended 2026-01-31) shows real expansion inside the installed base: 118% Dollar-Based Net Retention, Base Customers up to 10,682 from 9,893, customers above $100,000 of ARR up to 1,456 from 1,229, and $1.0 million ARR customers "to 155 from 123, an increase of 26%". But the filing concedes "limited barriers to entry" and names "Microsoft Corporation, which owns GitHub" as principal competitor. Retention decelerates (130% FY2024, 123% FY2025, 118% FY2026), and since DBNR is reported "on a threshold basis of 130%," the FY2024 figure is a cap and the slide is steeper than it looks. Narrow, not wide: expansion must be re-won against a bundled hyperscaler.

source: sec.gov

Cipher (renamed Cipher Digital Inc. on 20 February 2026) holds signed, credit-supported leases but has not yet shown that they amount to a durable advantage. Its 2025 Form 10-K (filed 2026-02-24) says "Through the end of 2025, our revenue has been derived from mining bitcoin". Its Q2 2026 business update (2026-08-04, Exhibit 99.1, https://www.sec.gov/Archives/edgar/data/1819989/000181998926000038/q226_earningsxprxdraftxvf.htm) reported "Q2 2026 Revenue of $25 million", and its first HPC rent began only in August 2026 at Black Pearl. The 10-K's own risk factors describe a contested market. They say "There has been an increasing number of businesses constructing HPC data centers, which has resulted in increasing competition and pricing pressure that may cause us to reduce our pricing in order to remain competitive", that "our data centers are single-tenant properties", and that lessees "will have the right to terminate the lease if there are significant delays in the completion of construction". At Barber Lake, where the 10-K targeted Phase I delivery "by September 30, 2026", a September 2026 amendment, made "In connection with change orders and the continued evolution of tenant requirements", moved data-hall deliveries to the fourth quarter of 2026 through the first quarter of 2027. Under it, Cipher "will bear the first $359.3 million of costs in excess of the initial budgeted amount" (2026-09-25). There is real counter-evidence: a 15-year Amazon lease, a Google-backstopped Fluidstack lease whose contracted life a "leading AI lab" extended to 20 years, and a third lease with an investment-grade hyperscale tenant. Until that capacity is delivered and paying rent, though, a moat is not shown, so the band is none.

source: sec.gov

Baidu's search franchise still leads, but it earns less each year and the company has written part of it down. Its 2025 annual report on Form 20-F (https://www.sec.gov/Archives/edgar/data/1329099/000119312526109289/d38065d20f.htm) says revenue from online marketing services "declined in 2024 and 2025, primarily due to our ongoing AI transformation, which impacted the monetization approach, as well as unfavorable macroeconomic conditions", and that "the increasing prevalence of AI-powered search engines and virtual assistants is fundamentally altering user behavior", so that users "may have less need to click on traditional search results or sponsored links". In 2025 it recognised RMB16.2 billion of impairment losses on its Core asset group after a recoverability test it attributes to "fluctuations in the external environment, in particular the rapid iteration of AI technology, and changes in our internal operations", and reported an operating loss of RMB5.8 billion (operating income of RMB10.4 billion excluding the impairment). The decline continued into 2026: the second-quarter results (https://ir.baidu.com/news-releases/news-release-details/baidu-announces-second-quarter-2026-results, 2026-08-18) show what Baidu calls Legacy Business revenue at RMB10.4 billion, down 23% year over year, and the CEO says "our online marketing business remains under pressure". The lead itself is still large by an independent count, with StatCounter putting Baidu at 46.65% of China's search engine market in September 2026. A lead that monetises less each year, and has needed an impairment, is an eroding moat.

source: sec.gov

Stickiness comes from platform embedding, not IP. The 10-K rests differentiation on "our single platform with a unified data model," on "Consolidation of multiple tools into a single platform," and on deployment inside the customer's own perimeter for regulated buyers. Replacement means re-integrating a toolchain and re-certifying compliance. IP is the wrong label: only "16 issued patents and 25 pending patent applications," plus open-source licenses granting "broad permissions to use, copy, modify, and redistribute." The no-lock-in claim is the filing's own characterisation, footnoted to a Forrester study "commissioned by GitLab."

source: sec.gov

No moat source is demonstrated yet. Switching costs are the most likely candidate, since the leases are long (15 years at Black Pearl; Barber Lake now a 20-year contracted life) and each site has a single tenant. But the 10-K says tenant guarantees "will only be effective after rent commencement under such leases and are subject to certain limitations", and by August 2026 rent had begun at only one site. The advantages the 10-K claims are the company's own. It speaks of "industry-leading expertise in originating and securing industrial-scale, greenfield data center sites" and of securing West Texas land "on more favorable terms than in more established data center markets". The same document says "there is significant competition for power capacity and energized facilities". Intellectual property is modest: "four granted United States patents and one issued patent in Taiwan". With 66 full-time employees, Cipher has no scale advantage over the competitors it names: CoreWeave, Digital Realty, Equinix, Vantage Data Centers and Aligned Data Centers.

source: sec.gov

The moat Baidu is losing is a traffic-driven network. The 20-F says it competes for users and customers "on the basis of user traffic, cyber security, quality (relevance) of search (and other marketing and advertising) results, availability and user experience of products and services, distribution channels and the number of associated third-party websites", and that its content ecosystem depends on attracting creators "by leveraging our user traffic and enhance user engagement through the provision of attractive content, so as to create a virtuous cycle". Advertisers use its P4P platform "to bid for priority placement of paid sponsored links and reach users who search for information related to their products or services", and Baidu Union partners carry its search engine and ads on their own properties. AI answers are weakening that loop: the same filing warns that conversational tools risk "reducing traffic to our platforms and diminishing the inventory and effectiveness of our search-based advertising", and Baidu App's monthly active users were 644 million in June 2026 (second-quarter results) against 679 million in December 2025 (20-F).

source: sec.gov

The 10-K positions GitLab against a leader rather than as one: "Our principal competitor is Microsoft Corporation, which owns GitHub." Competition reads from the challenger side, differentiating "from GitHub through flexible deployment options that work within enterprise security and compliance requirements, LLM neutrality with self-hosted gateway support" and an open core model. On AI it follows: Duo Agent Platform went "Generally available in January 2026," the last month of the fiscal year. What keeps it a follower rather than behind is cadence, "a new version of our software every month for 172 months in a row," plus a regulated-deployment franchise a SaaS-first rival does not cover.

source: sec.gov

No independent share or rank was found. The 10-K names CoreWeave, Digital Realty, Equinix, Vantage Data Centers and Aligned Data Centers as competitors, along with miners that have "signed leases with hyperscalers and HPC tenants": Hut 8, IREN, TeraWulf, Core Scientific and Applied Digital. Cipher has signed hyperscale-grade tenants (Amazon; Fluidstack with a Google backstop; a third investment-grade hyperscaler) but delivered its first HPC capacity only in August 2026 (Q2 2026 update). That makes it a fast follower. Its self-description as "a leading developer, owner, and operator of industrial-scale data centers" is the company's own claim and is not counted.

source: sec.gov

Baidu leads search by an independent count, but not the AI businesses that now make up half of its core revenue. StatCounter (https://gs.statcounter.com/search-engine-market-share/all/china, September 2026 figures) puts Baidu at 46.65% of China's search engine market across all platforms, against 21.76% for Bing, and at 60.15% on mobile, though on desktop it shows Bing ahead at 41.27% to Baidu's 28.32%. In AI cloud, the 20-F cites IDC's ranking of Baidu AI Cloud as "the No.1 AI cloud provider for the sixth consecutive year" in China's AI public cloud market for 2024, but that figure is relayed by Baidu and covers 2024, and IDC data reported by KrASIA (https://kr-asia.com/how-bytedances-volcano-engine-holds-nearly-half-of-chinas-maas-market, 2026-05-13) put ByteDance's Volcano Engine at 49.5% of China's model-as-a-service market in 2025. In models, Artificial Analysis's leaderboard (https://artificialanalysis.ai/leaderboards/models, read 2026-10-10) gives ERNIE 5.0 Thinking Preview an estimated Intelligence Index of 14, against 45 for Alibaba's Qwen3.8 Max (0902) and Z AI's GLM-5.3 (max). A clear lead in search alongside a contested AI cloud position and a lagging model family makes Baidu a co-leader rather than a clear leader.

source: sec.gov

FY2026 gross margin was 87% against 89%, with cost of revenue up $35.6 million "primarily due to an increase of $18.4 million in third party hosting costs for SaaS and cloud usage," and management expects SaaS and Duo mix to bring costs that "may adversely impact our gross margins." Strain is explicit: GitLab "may be required to reduce our prices," competitors "may offer their products and services at a lower price or for free," and it "implemented user limits on our free SaaS product." Power retained: Premium lists at $29 per user/month billed annually, and seats bundle $12 and $24 of GitLab Credits. But "A majority of our subscriptions are on a one-year period."

source: sec.gov

The 10-K says competition "has resulted in increasing competition and pricing pressure that may cause us to reduce our pricing in order to remain competitive". It adds that if customers cut usage "we may be compelled to lower our prices or risk losing a significant customer". At Barber Lake, Cipher agreed to absorb "the first $359.3 million of costs in excess of the initial budgeted amount", with the tenant reimbursing "50% of any such costs above that amount" (2026-09-25, Exhibit 99.1, https://www.sec.gov/Archives/edgar/data/1819989/000181998926000043/barberlakeleaseamendmentpr.htm). Its one input-cost edge is specific to mining: Odessa's power costs about 2.8 c/kWh under the Luminant contract, available "until at least July 2027". A landlord that concedes cost overruns to its tenants has weak pricing power.

source: sec.gov

Costs are rising faster than revenue, and Baidu has been cutting model prices. In 2025, per the 20-F, Baidu General Business revenue fell 2% to RMB102.5 billion while its cost of revenues rose 15% from RMB44.8 billion to RMB51.5 billion, "mainly related to development of cloud services", and the filing warns of "downward pressure on our operating margin". Online marketing revenue fell in both 2024 and 2025, and Legacy Business revenue was down 23% year over year in the second quarter of 2026. Baidu says it released ERNIE 4.5 Turbo and ERNIE X1 Turbo "delivering improved performance at significantly lower pricing, making them among the most cost-effective options on the market", and IDC data reported by KrASIA says the model-as-a-service leader Volcano Engine's "per-token price was below the industry average". The one premium claim, that AI-native marketing customers are "willing to pay a premium", is Baidu's own, and that line's revenue was "approximately flat year over year" in the second quarter of 2026.

source: sec.gov

GitLab sits at the software-tooling layer, not compute or models. It consumes third-party LLM capacity — marketing "LLM neutrality and support for self-hosted AI gateways, including air-gapped environments" — so it captures no model-layer economics and bears inference as COGS, visible in the $18.4 million rise in hosting costs. Its distinctive position is the regulated perimeter.

Cipher develops single-tenant, powered data-centre campuses for hyperscale and AI tenants: Amazon at Black Pearl, Fluidstack (backstopped by Google) at Barber Lake, and an unnamed investment-grade hyperscaler at a third campus. Meanwhile it winds down bitcoin mining.

Baidu spans several layers of China's AI stack. Its 20-F describes "a full AI stack of four layers, including cloud infrastructure, deep learning framework developed in-house, foundation models, and applications", with AI infrastructure "powered by a diverse mix of domestic and international high-performance computing resources, including our own self-developed AI computing architecture" and its own Baidu AI Chip. It sells GPU Cloud capacity and Qianfan model services to enterprises and the public sector, with a Qianfan model library that includes "leading third-party and open-sourced models" as well as ERNIE, and it funds this largely from online marketing sold to advertisers through search and feed.

• Enterprise Agile Planning add-on Unknown · Low source: sec.gov
• GitLab Dedicated (including Dedicated for Government) Unknown · Deep source: sec.gov
• GitLab DevSecOps Platform (Free, Premium, and Ultimate tiers) Unknown · Moderate source: sec.gov
• GitLab Duo Agent Platform (with GitLab Credits) Unknown · Low source: about.gitlab.com
• Self-Managed GitLab (on-premises and hybrid cloud deployment) Unknown · Deep source: sec.gov

• Bitcoin mining (Odessa) Unknown · Low source: sec.gov
• HPC data center leasing (Black Pearl, Barber Lake, Stingray) Challenger · Moderate source: sec.gov

• Apollo Go robotaxi Top 3 · Moderate source: ir.baidu.com
• Baidu AI Cloud Infra (GPU Cloud and Qianfan) Top 3 · Moderate source: sec.gov
• Baidu Search and Baidu App (online marketing) Leader · Moderate source: gs.statcounter.com
• ERNIE foundation models Unknown · Low source: artificialanalysis.ai

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