Compare moats
Up to three covered companies, band by band. Every call is a curated editorial judgment, never a disclosed figure — and every band carries its cited basis.
| IBM | JPMorgan Chase | Cloudflare | |
|---|---|---|---|
| Moat rating | narrow IBM's FY2025 10-K describes "a highly competitive environment" with "hundreds of competitors" and says IBM is "regularly exposed to new competitors" as it executes its hybrid-cloud/AI strategy, while differentiating through "incumbency with enterprises" and "client relationships and trust" — a real but narrow moat, not a wide one. | wide The 2025 Form 10-K opens with a balance sheet and a licensing perimeter that a new entrant cannot assemble: $4.4 trillion in assets and $362.4 billion in stockholders' equity at December 31, 2025, a principal bank subsidiary (JPMorgan Chase Bank, N.A.) with branches in 48 states and Washington, D.C., 318,512 employees across 66 countries, and consolidated supervision as a bank and financial holding company by the Federal Reserve, layered with the OCC, FDIC, SEC, FINRA, CFTC, U.K. PRA/FCA and the ECB over its principal subsidiaries. Item 1 also notes the Bank Holding Company Act restricts holding companies to banking and closely-related activities, so the charter itself is scarce. Rated wide rather than higher because Item 1's own Competition paragraph calls the environments 'highly competitive' and names e-commerce, digital-asset and financial-technology entrants that 'disintermediate traditional banking products'. | wide The band is earned by a measured share gap on a hard-to-rebuild asset, not asserted. W3Techs' 17 September 2026 survey (w3techs.com/technologies/overview/proxy) puts Cloudflare in front of 25.8% of all websites, an 85.0% share of the reverse-proxy market, against Amazon CloudFront at 5.5%, Fastly at 3.0% and Akamai at 2.1% - roughly fifteen times the nearest rival. The FY2025 10-K filed 2026-02-26 describes what a challenger would have to reproduce to contest that: a network that 'spans more than 330 cities in over 125 countries worldwide and interconnects with over 13,000 networks globally', architected to 'run every service on every server in every city' - capacity and peering accumulated city by city over a decade, not bought in a quarter. The position has been monetised without margin decay: SEC XBRL fundamentals on this site show GAAP gross margin inside a 74.5-78.7% band in every fiscal year from FY2017 to FY2025 while revenue grew from $134.9M to $2,167.9M, and Cloudflare's Q4/FY2025 results release of 2026-02-10 (cloudflare.com/press/press-releases/2026/cloudflare-announces-fourth-quarter-and-fiscal-year-2025-financial-results/) reports remaining performance obligations up 48% and new annual contract value up nearly 50% year over year. What stops this being a certainty rather than a judgement: the dominant share sits in application services, while SASE and developer compute are contested by vendors the 10-K itself concedes hold 'substantially greater financial, technical, and other resources.' |
| Moat type | switching costs The 10-K roots IBM's differentiation in "incumbency with enterprises" and "client relationships and trust" — installed-base lock-in across its hybrid-cloud platform (Red Hat) and enterprise software and infrastructure raises switching costs. | cost scale The filing's durable advantage is scale rather than a proprietary technology or a stated network effect: $4.4 trillion of assets and $362.4 billion of equity, 318,512 employees, a 48-state branch footprint and a GSIB capital and liquidity regime administered under the Basel III framework. Item 1A repeatedly frames technology as a required expenditure - 'New technologies have required and could require JPMorganChase to increase expenditures to modify its products' and possible 'significant investments in technology' for quantum-resistant encryption - which is a fixed cost the firm spreads over a base few competitors match. The filing asserts no network effect and no switching-cost lock-in. | cost scale The FY2025 10-K states the mechanism outright, and it is a unit-cost curve rather than a user-to-user network: 'We have chosen to utilize this idle capacity to create a free tier of service which has generated substantial global scale for us. In turn, this scale makes us attractive partners for Internet Service Providers (ISPs) globally, which reduces our co-location and bandwidth costs. As our network grows, these dynamics become even more powerful.' The same section explains why the curve applies to every line rather than one: the architecture lets Cloudflare 'deploy standard, commodity hardware' and run 'every service on every server in every city', so a new product reaches 330+ cities at near-zero incremental capital. That is what lets the filing claim Workers is offered 'at prices that are highly competitive with public cloud vendors' while FY2025 GAAP gross margin still printed 74.5%. Switching costs (traffic routed through Cloudflare, DNS delegated to it) and threat-intelligence feedback from aggregate traffic sit on top, but the filing-stated primary source is cost falling as the network grows. |
| Leadership | fast follower An enterprise incumbent that differentiates via "incumbency with enterprises" but is "regularly exposed to new competitors" in its hybrid-cloud/AI push (FY2025 10-K) — a follower in the current AI cycle rather than its leader. | co leader Item 1 claims the firm is 'a leader' in five distinct businesses at once, and 'a leading financial services firm based in the United States' - but it claims to be 'a leader', never the leader, and names no rank or peer comparison anywhere in Item 1 or Item 1A. Scale disclosed in the filing (assets, equity, 318,512 employees, 66 countries, CCB 144,196 / CIB 94,563 / AWM 29,722 headcount) puts it in the front rank; the document itself supports a co-leader reading and not a sole-leader one. | clear leader Leadership is measured, not inferred. W3Techs on 2026-09-17 records an 85.0% reverse-proxy market share against 5.5% for Amazon CloudFront and 2.1% for Akamai, and makes Cloudflare the largest authoritative-DNS provider at 18.5% of all websites versus 9.9% for the next-placed GoDaddy Group. The FY2025 10-K reports the enterprise side moving the same way - 4,298 large customers at 2025 year-end against 3,497 a year earlier and 2,756 in 2023 - and the Q4/FY2025 results release (cloudflare.com/press/press-releases/2026/cloudflare-announces-fourth-quarter-and-fiscal-year-2025-financial-results/) cites the largest annual contract value deal in company history at about $42.5M per year. The band is for the application-services core the share data covers; in SASE and in serverless compute Cloudflare is a challenger to larger incumbents, and no independent placement naming Cloudflare in those markets was obtained for this profile. |
| Pricing power | moderate Gross margin is high and rising (54.9% FY2021 to 58.2% FY2025) on a software-mix shift, but "price" is a principal method of competition per the 10-K and consulting/infrastructure remain price-competitive. | moderate Item 1 states the businesses 'generally compete on the basis of the quality and variety of the Firm's products and services, transaction execution, innovation, reputation and price' - price is one of several axes, not absent. Item 1A is explicit that 'Actions by competitors could put pressure on the pricing for JPMorganChase's products and services or could cause it to lose market share, particularly with respect to investment products and traditional banking products,' and separately that higher rates can cause 'the loss of deposits, including where customers transition to higher-yielding products.' The filing states no margin trend supporting stronger pricing power. | moderate Evidence cuts both ways, which is why this is not the top band. For it: GAAP gross margin has never left a 74.5-78.7% band across FY2017-FY2025 (SEC XBRL fundamentals on this site) even as revenue compounded 16x, and the Q4/FY2025 results release (cloudflare.com/press/press-releases/2026/cloudflare-announces-fourth-quarter-and-fiscal-year-2025-financial-results/) shows customers committing more rather than less - RPO +48% year over year and new ACV up nearly 50%. Against it: FY2025's 74.5% is the lowest reading in that nine-year series, a large permanent free tier anchors the entry price, the 10-K positions Workers 'at prices that are highly competitive with public cloud vendors', and the competition risk factor warns that larger rivals can 'sell products and services with which we compete at zero or negative margins, offer fee waivers and reductions or other economic and non-economic concessions', with competitive pressure that 'may result in price reductions, fewer subscriptions, reduced revenue and gross margin'. |
| Summary | IBM's moat rests on deep enterprise incumbency — sticky installed-base relationships across hybrid cloud (Red Hat), enterprise software, and mission-critical infrastructure, plus brand and a large patent base. But its own FY2025 10-K frames "a highly competitive environment" with "hundreds of competitors" and says IBM is "regularly exposed to new competitors" as it pursues hybrid cloud and AI, so the moat is durable but narrow and contested in the AI/cloud growth arena. | Item 1 describes JPMorganChase as 'a leader in investment banking, financial services for consumers and small businesses, commercial banking, financial transaction processing and asset management' operating off a $4.4 trillion balance sheet with $362.4 billion of equity as of December 31, 2025. The protection is the combination of that scale with a regulatory perimeter - Federal Reserve consolidated supervision, a national bank charter under the OCC, and separately licensed broker-dealer and credit-institution subsidiaries in the U.K. and Germany - that bounds who may offer the same product set. The filing is candid that the perimeter is leaking at the edges: it names non-depository and internet-only entrants offering lending, payments processing, cryptocurrency and stablecoins, tokenized securities and algorithmic investment advice, and warns of 'disruption to payments processing... from the use of new technologies that may not require intermediation'. | Cloudflare sells security, performance and connectivity as services delivered from one global anycast network rather than from boxes at a customer's edge. The FY2025 10-K frames the market as a consolidation away from enterprises that 'string together a diverse set of on-premises hardware boxes from different vendors' and away from 'stringing together multiple point-cloud solutions that only address specific network needs', toward one integrated provider it calls the Connectivity Cloud, and places Cloudflare as 'a leader in this Connectivity Cloud category'. The economics are unusual: idle capacity funds a free tier, the free tier buys global traffic scale, that scale makes Cloudflare a peering partner ISPs want, and peering cuts colocation and bandwidth cost - a loop the filing says 'become[s] even more powerful' as the network grows. Independent measurement confirms where that loop has already settled the market: W3Techs on 2026-09-17 shows an 85.0% reverse-proxy share and the largest authoritative-DNS footprint at 18.5% of all websites. Commercially the company ended 2025 with roughly 332,000 paying customers in more than 190 countries and 4,298 large customers, up from 2,756 two years earlier, with no customer above 10% of revenue. The contested half of the story is the growth half: the SASE platform competes with established cloud-security, email-security and SD-WAN vendors, and the developer platform competes for storage and compute against hyperscalers, markets where the 10-K's own risk factors concede rivals have greater name recognition, larger customer bases and 'more mature products and services developed for large customers'. The core is defended; the adjacencies are being fought for, and FY2025 gross margin at a nine-year low of 74.5% is the first visible cost of building GPU capacity for that fight. |
| Chain position | A hybrid-cloud platform, enterprise-AI (watsonx), and consulting provider to large enterprises — a software/cloud layer of the AI stack. | An AI adopter and a possible AI casualty, not an AI supplier: the filing books no AI revenue line and mentions no data-center or model exposure, and instead carries a dedicated risk factor on 'the development of advanced technologies such as AI' warning of 'competitive disadvantage if competitors are able to deploy AI more quickly or effectively' and of 'replacement or disintermediation of direct customer relationships if AI agents autonomously manage or intermediate financial decisions' - so its AI exposure as filed is defensive and operational rather than a supply-chain position. | Cloudflare sits between end users and whatever hosts the application - origin data centre, public cloud or SaaS - so it is a control layer in front of infrastructure rather than infrastructure a workload runs on, which the 10-K argues is the point: customers 'concerned about being locked in to any one public cloud provider' want policy enforced by 'an independent and integrated services provider'. Two AI-era roles follow from that position. As a supplier, the filing describes 'ongoing deployment of graphics processing units (GPUs) across our global network of servers' behind Workers AI, Vectorize and AI Gateway, putting inference next to the user instead of in a region. As a gatekeeper, the application-services suite now exists in part to 'easily identify, block and control access from AI crawlers and AI agents and operators' and underpins announced efforts to let content creators monetise how those crawlers reach their work - which makes Cloudflare a toll point between AI model builders and the open web. |
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| Long-horizon vote | +0.06 at weight 0.20 · swarm bearish Editorial prior, not backtested. | +0.30 at weight 0.20 · swarm bullish Editorial prior, not backtested. | +0.38 at weight 0.20 · swarm neutral Editorial prior, not backtested. |