Compare moats
Up to three covered companies, band by band. Every call is a curated editorial judgment, never a disclosed figure — and every band carries its cited basis.
| IBM | KLA Corporation | Meta Platforms | |
|---|---|---|---|
| Moat rating | narrow IBM's FY2025 10-K describes "a highly competitive environment" with "hundreds of competitors" and says IBM is "regularly exposed to new competitors" as it executes its hybrid-cloud/AI strategy, while differentiating through "incumbency with enterprises" and "client relationships and trust" — a real but narrow moat, not a wide one. | wide The fiscal 2026 10-K states 'The strength of our competitive positions in many of our existing markets is primarily due to our leading technology', and frames process control as 'an essential enabler' of the yield ramp in fabs the filing says now cost 'well above $10 billion'. | narrow The FY2025 10-K shows a real moat — 3.58 billion Family daily active people (December 2025 average, +7% YoY) and a 52% Family of Apps operating margin — but the same filing qualifies its durability on three fronts it discloses itself: it says "We face significant competition in every aspect of our business"; it names "competitive products and services, such as TikTok, that have reduced some users' engagement with our products and services"; and it discloses that since 2020 it has been "subject to a lawsuit by the FTC alleging that we violated antitrust laws" that "seeks ... divestiture or reconstruction of Instagram and WhatsApp." A moat a regulator is actively litigating to break up, and whose ad targeting depends on iOS/Android policies Meta does not set, reads narrow rather than wide. |
| Moat type | switching costs The 10-K roots IBM's differentiation in "incumbency with enterprises" and "client relationships and trust" — installed-base lock-in across its hybrid-cloud platform (Red Hat) and enterprise software and infrastructure raises switching costs. | intangibles ip The 10-K reports over 9,100 active patents and over 3,600 pending applications with terms running through 2045, alongside proprietary process-control software (Klarity, I-PAT, aiSIGHT) that turns inspection and metrology data into yield learning. | network effects The 10-K Competition section describes a three-sided network in Meta's own words: it competes "to attract, engage, and retain people who use our products, to attract and retain businesses that use our free or paid business and advertising services, and to attract and retain developers who build compelling applications that integrate with our products," and elsewhere cites "the scale of our user, advertiser, and developer base." The same filing rules out an IP-based moat: "We do not believe that our proprietary technology is dependent on any single patent or copyright or groups of related patents or copyrights." |
| Leadership | fast follower An enterprise incumbent that differentiates via "incumbency with enterprises" but is "regularly exposed to new competitors" in its hybrid-cloud/AI push (FY2025 10-K) — a follower in the current AI cycle rather than its leader. | clear leader The 10-K opens by describing KLA as a supplier of 'industry-leading equipment and services' and attributes its competitive positions 'in many of our existing markets' primarily to leading technology; named competitors are Applied Materials, ASML, Hitachi High-Tech, Lasertec and Onto Innovation. | co leader Top-tier but shared: the 10-K reports 3.58 billion Family daily active people and $196.18 billion of 2025 advertising revenue, yet also states that TikTok has "reduced some users' engagement," that "each of Apple and Google have integrated competitive products with iOS and Android," and that Meta competes "with companies in the development and application of AI, particularly with respect to the development of frontier AI models." |
| Pricing power | moderate Gross margin is high and rising (54.9% FY2021 to 58.2% FY2025) on a software-mix shift, but "price" is a principal method of competition per the 10-K and consulting/infrastructure remain price-competitive. | strong Services were approximately 23% of fiscal 2026 total revenues on an installed base that recurs, backlog nearly doubled to $12.57 billion, and SEC-reported net income was 35.6% of revenue in fiscal 2026 with operating income at 41.2% of revenue in fiscal 2025. | strong Ad-auction pricing, not list prices: the 10-K reports "the average price per ad increased by 9%" in 2025 after "an increase of 10% in 2024," driven by "an increase in advertising demand," alongside worldwide ARPP of $57.03 (+15%) and a 52% Family of Apps operating margin. The filing notes the gain was "partially offset by a higher number of ad impressions delivered ... in products, such as Reels, that monetize at lower rates." |
| Summary | IBM's moat rests on deep enterprise incumbency — sticky installed-base relationships across hybrid cloud (Red Hat), enterprise software, and mission-critical infrastructure, plus brand and a large patent base. But its own FY2025 10-K frames "a highly competitive environment" with "hundreds of competitors" and says IBM is "regularly exposed to new competitors" as it pursues hybrid cloud and AI, so the moat is durable but narrow and contested in the AI/cloud growth arena. | KLA sells the inspection, metrology and yield-management layer a fab must run to reach volume production: the 10-K says accelerating the yield ramp ahead of competitors is critical to chipmakers' profitability, and backlog nearly doubled from $7.86 billion to $12.57 billion in the year to June 30, 2026 'due to strong demand driven by the AI infrastructure buildout'. | Meta's advantage is the size of the user-advertiser-developer network it monetizes, not proprietary technology: 3.58 billion daily active people across the Family of Apps produced $196.18 billion of 2025 advertising revenue at a 52% segment operating margin, and the 10-K attributes 2025's 9% rise in average price per ad to "an increase in advertising demand, which we believe is mostly due to ongoing improvements to our ad performance from our ad targeting and measurement tools." The filing is equally explicit about what limits that network: TikTok has "reduced some users' engagement," Apple's iOS changes "limit our ability ... to target and measure ads effectively," the April 2025 European Commission decision against its "subscription for no ads" model pushed EU users onto less personalized ads that are "less relevant and effective," and the FTC is seeking divestiture of Instagram and WhatsApp. Reality Labs, the intended next platform, lost $19.19 billion in 2025 on $2.21 billion of revenue and is expected "to continue to operate at a loss for the foreseeable future." |
| Chain position | A hybrid-cloud platform, enterprise-AI (watsonx), and consulting provider to large enterprises — a software/cloud layer of the AI stack. | Sits beside the process steps rather than in them — it measures and inspects what deposition, etch and lithography produce, and TSMC alone exceeded 10% of revenue in each of the last three fiscal years. | Demand-side anchor of the AI build-out: the 10-K reports $72.22 billion of 2025 capital expenditures and says Meta has "designed and built our own data centers and key portions of our technical infrastructure," funded entirely by the advertising business. |
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| Long-horizon vote | +0.06 at weight 0.20 · swarm bearish Editorial prior, not backtested. | +0.42 at weight 0.20 · swarm neutral Editorial prior, not backtested. | +0.17 at weight 0.20 · swarm neutral Editorial prior, not backtested. |