Compare moats
Up to three covered companies, band by band. Every call is a curated editorial judgment, never a disclosed figure — and every band carries its cited basis.
| JPMorgan Chase | Salesforce | Microsoft | |
|---|---|---|---|
| Moat rating | wide The 2025 Form 10-K opens with a balance sheet and a licensing perimeter that a new entrant cannot assemble: $4.4 trillion in assets and $362.4 billion in stockholders' equity at December 31, 2025, a principal bank subsidiary (JPMorgan Chase Bank, N.A.) with branches in 48 states and Washington, D.C., 318,512 employees across 66 countries, and consolidated supervision as a bank and financial holding company by the Federal Reserve, layered with the OCC, FDIC, SEC, FINRA, CFTC, U.K. PRA/FCA and the ECB over its principal subsidiaries. Item 1 also notes the Bank Holding Company Act restricts holding companies to banking and closely-related activities, so the charter itself is scarce. Rated wide rather than higher because Item 1's own Competition paragraph calls the environments 'highly competitive' and names e-commerce, digital-asset and financial-technology entrants that 'disintermediate traditional banking products'. | narrow Salesforce's own language caps this at narrow: Item 1 calls its market "highly competitive, rapidly evolving and fragmented, and subject to changing technology with low barriers to entry." What holds it above none is scale and contract duration: $72.4B total RPO at 2026-01-31 versus $63.4B (+14%), current RPO $35.1B versus $30.2B (+16%), on revenue of $41.5B (+10%). But cRPO growth "was positively impacted by three percent" by currency, and total RPO "includes approximately $2.2 billion" from Informatica, acquired November 2025. Adjusted, the contracted base still outgrows revenue, but by less than the headline implies. | wide The FY2026 10-K (filed 2026-07-29) restates both structural mechanisms verbatim. On cost: the cloud business 'benefits from three economies of scale' — datacenters with 'significantly lower cost per unit than smaller ones', demand aggregation, and multi-tenancy that lowers maintenance labor. On ecosystem: 'A well-established ecosystem creates beneficial network effects among users, application developers, and the platform provider that can accelerate growth.' Both are load-bearing at the new scale — 'Microsoft Cloud revenue increased 27% to $214.4 billion' and 'Commercial remaining performance obligation increased 84% to $678 billion.' Rated wide but held below full confidence because the same filing still cautions that 'Barriers to entry in many of our businesses are low.' |
| Moat type | cost scale The filing's durable advantage is scale rather than a proprietary technology or a stated network effect: $4.4 trillion of assets and $362.4 billion of equity, 318,512 employees, a 48-state branch footprint and a GSIB capital and liquidity regime administered under the Basel III framework. Item 1A repeatedly frames technology as a required expenditure - 'New technologies have required and could require JPMorganChase to increase expenditures to modify its products' and possible 'significant investments in technology' for quantum-resistant encryption - which is a fixed cost the firm spreads over a base few competitors match. The filing asserts no network effect and no switching-cost lock-in. | switching costs Switching costs, with a caveat: the filing's clearest lock-in sentence is about rivals' customers, not its own. "Many prospective customers have invested substantial personnel and financial resources to implement and integrate their current enterprise software... may be reluctant or unwilling to migrate away" is a headwind to Salesforce's own growth. Evidence for its own base is architectural: Data 360 unifies data into "a single, governed source of truth," Agentforce runs on existing processes "without requiring customers to remove and rebuild," behind $72.4B of contracted revenue. Contracts run "typically 12 to 36 months" with no renewal obligation. | network effects The FY2026 10-K keeps the ecosystem passage scoped to the firm: 'An important element of our business model has been to create platform-based ecosystems on which many participants can build diverse solutions. A well-established ecosystem creates beneficial network effects among users, application developers, and the platform provider that can accelerate growth.' That remains the one moat mechanism the filing asserts about Microsoft as a whole; the cost-of-scale passage stays scoped to 'our cloud business'. |
| Leadership | co leader Item 1 claims the firm is 'a leader' in five distinct businesses at once, and 'a leading financial services firm based in the United States' - but it claims to be 'a leader', never the leader, and names no rank or peer comparison anywhere in Item 1 or Item 1A. Scale disclosed in the filing (assets, equity, 318,512 employees, 66 countries, CCB 144,196 / CIB 94,563 / AWM 29,722 headcount) puts it in the front rank; the document itself supports a co-leader reading and not a sole-leader one. | clear leader Clear leader in the category as it exists today, runner-up in the one it is being rebuilt into. Per IDC's Worldwide Semiannual Software Tracker on 2025 data, Salesforce was first in worldwide CRM applications for a thirteenth consecutive year at 20.0% share, and first in Sales (fourteenth year), Customer Service (thirteenth), Marketing (seventh), model-driven application platform (eleventh) and Integration (fourth). These come from Salesforce announcing its own IDC results via a trade outlet, in translation, not IDC primary material. In the same tracker's new Agent Build and Deploy segment it ranked second at 17.5%, albeit as fastest-growing vendor. | co leader The FY2026 10-K asserts leadership nowhere. Its AI offerings 'compete with AI products from hyperscalers, as well as products from other emerging competitors and other open-source offerings, many of which are also current or potential partners' — one of a small set at hyperscale in cloud and AI, an incumbent in productivity and PC operating systems. |
| Pricing power | moderate Item 1 states the businesses 'generally compete on the basis of the quality and variety of the Firm's products and services, transaction execution, innovation, reputation and price' - price is one of several axes, not absent. Item 1A is explicit that 'Actions by competitors could put pressure on the pricing for JPMorganChase's products and services or could cause it to lose market share, particularly with respect to investment products and traditional banking products,' and separately that higher rates can cause 'the loss of deposits, including where customers transition to higher-yielding products.' The filing states no margin trend supporting stronger pricing power. | moderate Gross margin rises across the Item 7 table — gross profit of $32,255M on $41,525M of revenue, 78% of total revenues in FY2026 against 77% in FY2025 and 75% in FY2024 — yet MD&A denies price as the cause: growth "was primarily caused by volume-driven increases from new business," and "Pricing was not a significant driver of the increase in revenues for the period." Item 1A names consumption-based pricing among attrition factors, says Agentforce and Data 360 monetization "remain relatively new and uncertain," and concedes "limited experience with determining optimal pricing for our consumption-based contracts." | strong The FY2026 10-K reports 'Gross margin increased $31.6 billion or 16% with growth across each of our segments', with 'Microsoft 365 Commercial revenue ... mainly affected by a combination of continued installed base growth and average revenue per user expansion'. The honest caveat: gross margin percentage 'decreased slightly driven by continued investments in AI infrastructure and growing AI product usage', with Microsoft Cloud gross margin down to 66%. |
| Summary | Item 1 describes JPMorganChase as 'a leader in investment banking, financial services for consumers and small businesses, commercial banking, financial transaction processing and asset management' operating off a $4.4 trillion balance sheet with $362.4 billion of equity as of December 31, 2025. The protection is the combination of that scale with a regulatory perimeter - Federal Reserve consolidated supervision, a national bank charter under the OCC, and separately licensed broker-dealer and credit-institution subsidiaries in the U.K. and Germany - that bounds who may offer the same product set. The filing is candid that the perimeter is leaking at the edges: it names non-depository and internet-only entrants offering lending, payments processing, cryptocurrency and stablecoins, tokenized securities and algorithmic investment advice, and warns of 'disruption to payments processing... from the use of new technologies that may not require intermediation'. | Salesforce is the incumbent of record in CRM applications and is paid like one: $41.5B of FY2026 revenue (+10%), 78% gross margin, $72.4B of contracted revenue not yet recognized, and first place in worldwide CRM for a thirteenth consecutive year at 20.0% share per IDC's tracker as announced by Salesforce. Enterprise data and workflow embedded through Data 360 and Agentforce is costly to unwind, and the agentic layer is deliberately built atop existing processes rather than requiring re-implementation. The limits are the company's own: it twice describes its market as having low barriers to entry, names AI-native startups whose solutions "may bypass traditional business process workflows or displace established user interfaces," ranks second at 17.5% in IDC's new Agent Build and Deploy segment, and concedes pricing did not drive FY2026 growth. | One repeated model across segments — build a platform, attract developers and partners, monetize the ecosystem that forms — now compounding through the AI wave: FY2026 revenue rose 18 percent 'driven by growth in Microsoft Cloud', Azure and other cloud services grew 41 percent, and the commercial remaining performance obligation reached $678 billion, while the filing still concedes low barriers to entry in many businesses. |
| Chain position | An AI adopter and a possible AI casualty, not an AI supplier: the filing books no AI revenue line and mentions no data-center or model exposure, and instead carries a dedicated risk factor on 'the development of advanced technologies such as AI' warning of 'competitive disadvantage if competitors are able to deploy AI more quickly or effectively' and of 'replacement or disintermediation of direct customer relationships if AI agents autonomously manage or intermediate financial decisions' - so its AI exposure as filed is defensive and operational rather than a supply-chain position. | Applications-layer incumbent: sells enterprise CRM and agentic software to end customers across industries, consumes cloud infrastructure (third-party IaaS partners plus its own Hyperforce estate) and third-party LLMs, and sits upstream of no hardware supply chain. Exposure is to enterprise software budgets and to whether the agentic layer is captured by incumbent suites or AI-native entrants. | Hyperscale AI-infrastructure buyer and platform distributor: monetizes upstream compute through Azure, Microsoft 365 Copilot, and the developer ecosystem. |
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| Long-horizon vote | +0.30 at weight 0.20 · swarm bullish Editorial prior, not backtested. | +0.20 at weight 0.20 · swarm neutral Editorial prior, not backtested. | +0.35 at weight 0.20 · swarm bullish Editorial prior, not backtested. |