Compare moats
Up to three covered companies, band by band. Every call is a curated editorial judgment, never a disclosed figure — and every band carries its cited basis.
| NetApp | Super Micro Computer | CrowdStrike | |
|---|---|---|---|
| Moat rating | narrow The FY2026 10-K shows a real, durable lock but not an unassailable one. On the durable side: "Our cloud storage services are based on the same ONTAP data management software that underpins our on-premises ONTAP storage infrastructure offerings", and the same filing's income statement shows the company holding a gross margin near 71% across all three reported years - $4,433M on $6,268M in FY2024, $4,613M on $6,572M in FY2025 and $4,899M on $6,925M in FY2026 - while revenue grew from $6,268M to $6,925M and income from operations widened from 19% to 24% of net revenues. Holding that margin through the memory-cost shock the same filing discloses is the commercial evidence the lock is worth something. On the limiting side, the filing says competition "is intense", that in public cloud "customers may choose native cloud services that are consumed as operating expenses", and that "New competitors or alliances among existing competitors could emerge and quickly gain significant market share" - and IDC's 1Q26 external-storage tracker (Blocks & Files, 2026-06-16, cited on the AFF/ASA product row below) ranks NetApp second behind Dell, not first. | narrow The FY2026 10-K describes a genuine but bounded advantage. On the asset side the filing claims a modular Server Building Block Solutions architecture, over 3,500 R&D employees, in-house design control over many sub-systems, and that Supermicro believes it is 'the only major server, storage, and accelerated compute platform vendor that designs, develops, and manufactures a significant portion of its systems in the United States.' Against that, the same filing calls its market 'highly competitive, rapidly evolving,' concedes that 'most of our competitors have longer operating histories, significantly greater resources, greater name recognition, or deeper market penetration,' reports intensified competition from 'predominantly Asia-based' entrants 'leading to pricing pressure,' and states that pricing pressure has produced 'a continued decline of average selling prices across our business and we expect that these historical trends will continue.' It also disclaims patent dependence outright. A durable-but-shallow advantage in time-to-market and integration, sitting on top of a commoditizing box business, is narrow rather than wide. | narrow Narrow rather than wide because the FY2026 10-K argues both ways and its own risk factors are the harder side: it describes a self-reinforcing data advantage and says "we do not believe any of our competitors currently have a true platform offering equivalent to the Falcon platform", but the same filing calls the market for security and IT operations solutions "intensely competitive, fragmented", warns that "Competitive pricing pressure may reduce our gross profits", and still carries the July 19 Incident as having "had, and is expected to continue to have, an adverse effect on our business, sales, customer and partner relations, reputation" more than two years after it occurred. |
| Moat type | switching costs The FY2026 10-K makes the source of the advantage explicit and it is the cost of leaving the data-management layer, not a network or a patent estate. The same ONTAP software runs the on-premises arrays and the cloud services ("Our cloud storage services are based on the same ONTAP data management software that underpins our on-premises ONTAP storage infrastructure offerings"), and the AFF family "allows customers to connect to clouds for more data services, data tiering, caching, and disaster recovery". A customer's volume layout, snapshot and replication workflow and operating tools therefore carry from the array into Azure, AWS and Google rather than being abandoned at the cloud boundary — the filing describes NetApp as "the only provider of enterprise-grade storage services natively embedded in the world's largest public cloud providers", so the usual moment of escape is instead the moment the relationship renews. | cost scale The filing locates the advantage in design-and-manufacturing scale, not in IP or lock-in. It says the company manufactures the majority of its systems at its San Jose headquarters with assembly, test and QC also in Taiwan, the Netherlands and Malaysia, and that this structure lets it 'reduce time to delivery, mitigate the impact of tariffs and regional costs, and reduce overall manufacturing costs.' Its own list of principal competitive factors includes 'cost-effective design and manufacturing' and 'sufficient manufacturing capacity necessary to support market demand.' Intangibles are explicitly ruled out as the source: 'neither our business as a whole nor any of our principal businesses are materially dependent on a single patent,' with reliance placed 'primarily on trade secrets, technical know-how.' Switching costs are weak by the filing's own account: it 'typically sell[s] products pursuant to purchase orders rather than long-term purchase commitments,' and customers 'have, and others may in the future, cancel or defer purchase orders on short notice without incurring a significant penalty.' | network effects The 10-K states the mechanism directly: "The more data that is fed into our Falcon platform, the more intelligent the AI Security Cloud becomes, the stronger our ability to anticipate and counter evolving adversary tradecraft, and the more our customers benefit, creating a powerful network effect that increases the overall value we provide." |
| Leadership | co leader IDC's 1Q26 external enterprise storage systems tracker, as reported by Blocks & Files on 2026-06-16 (cited in full on the AFF/ASA product row below), ranks NetApp second worldwide behind Dell and ahead of Everpure, Huawei and HPE, attributing the placing to "its growing all-flash business and cloud-integrated data management". Second of five ranked vendors, in a market whose leader is someone else, is a shared front rank rather than an owned one - and the distinct claim NetApp makes in the FY2026 10-K is positional rather than volumetric: being "the only provider of enterprise-grade storage services natively embedded in the world's largest public cloud providers". | at parity The filing claims no market-share leadership and gives no share figure. It states 'we believe that we compete favorably with respect to most of these factors' while immediately conceding that 'most of our competitors have longer operating histories, significantly greater resources, greater name recognition, or deeper market penetration,' naming Cisco, Dell, Hewlett-Packard Enterprise and Lenovo plus ODMs Foxconn, Quanta Computer and Wiwynn. The one leadership claim it does make is narrow and structural — that it believes it is the only major vendor in its class manufacturing a significant portion of its systems in the United States — plus a stated goal (not an achievement) to 'be the first to market with superior product designs.' Competing favorably against larger, better-penetrated rivals without asserting share leadership is parity, not leadership. | co leader Co-leader rather than clear leader because the only claim of platform primacy available is the company's own ("we do not believe any of our competitors currently have a true platform offering equivalent"), while the same 10-K describes a fragmented market and lists seven distinct categories of competitor, from legacy antivirus to network security, cloud security, identity and legacy SIEM vendors. |
| Pricing power | moderate It holds price rather than raising it. On the figures filed with the FY2026 10-K, gross margin was 70.7% of revenue in FY2024 ($4,433M on $6,268M), 70.2% in FY2025 ($4,613M on $6,572M) and 70.7% in FY2026 ($4,899M on $6,925M) - flat across three years in which revenue grew from $6,268M to $6,925M - and it held that level while absorbing a component-cost shock. It is no stronger than that because the filing's own risk factor lists "competitive pricing, customer price sensitivity" and "pricing and discounting pressures" among the drivers of gross margin, and discloses that the company "experienced inflationary pressure and supply chain constraints beginning in the second half of fiscal 2026, resulting in increased costs for memory and other components, which have affected our gross margins" - a cost shock it is absorbing rather than fully passing on. | weak The filing states pricing pressure explicitly and repeatedly. 'Historically, these pricing pressures have led to a continued decline of average selling prices across our business and we expect that these historical trends will continue.' On large orders: 'Large orders are generally subject to intense competition and pricing pressure which can have an adverse impact on our margins and results of operations.' It concedes it has 'accepted customer orders with various types of component pricing protection' which 'increased our exposure to component pricing fluctuations and have adversely affected our financial results in certain quarters,' and that FY2026 industry supply constraints in memory, storage, GPUs and CPUs affected 'the pricing of these items.' Its stated remedy is aspirational rather than realized: it 'must continue to develop more advanced, differentiated products that command a premium.' The filing gives no gross-margin trend in Item 1/1A; margin appears there only as a downside — excess or obsolete inventory 'would reduce our gross margin.' | moderate The 10-K's risk factors state that "Competitive pricing pressure may reduce our gross profits" and that competing successfully may require "aggressive pricing", which is the company's own case against strong pricing power; the offsetting factor it cites is module consolidation on one sensor. |
| Summary | NetApp sells storage hardware but the asset is ONTAP, the data-management software that has run its arrays for over three decades and now also runs inside the three largest public clouds as a first-party service. The FY2026 10-K organises the company into two segments, Hybrid Cloud (AFF and ASA all-flash arrays, AFX for AI workloads, FAS hybrid-flash, E/EF-Series, StorageGRID object storage) and Public Cloud (Azure NetApp Files, Amazon FSx for NetApp ONTAP, Google Cloud NetApp Volumes, Cloud Volumes ONTAP), and states that both rest on the same ONTAP software. That is the whole argument: an enterprise that has standardised its snapshots, replication and multiprotocol access on ONTAP carries those habits with it when it moves workloads to a hyperscaler, and NetApp is paid on both sides of the move. The evidence that the lock has commercial value is the margin's steadiness: across the three years the FY2026 10-K reports, gross margin sat at 70.7%, 70.2% and 70.7% of revenue ($4,433M on $6,268M, $4,613M on $6,572M, $4,899M on $6,925M) while revenue grew, and the filing's own percentage-of-revenue table shows no mix shift doing that work - product and services held near 46% and 54% of revenue throughout. The limits are equally in the filing. NetApp is second, not first: IDC's 1Q26 tracker puts it behind Dell in external enterprise storage, and the 10-K's competition section concedes that cloud providers are simultaneously partners and rivals, that consumption models "may reduce overall demand for our traditional on-premises offerings sold through a capital expenditure (capex) model", and that alternative architectures "may reduce or eliminate demand for some of our offerings". Component exposure is real too: the filing discloses "inflationary pressure and supply chain constraints beginning in the second half of fiscal 2026, resulting in increased costs for memory and other components, which have affected our gross margins", and names NAND among the components whose supply can tighten. This is a durable second place built on software stickiness, not a structural monopoly. | Supermicro's edge, as its FY2026 10-K frames it, is speed and integration built on a common modular parts bin: it works with NVIDIA, Intel and AMD to 'align the design of our new products with their product release schedules,' then 'quickly assemble a broad portfolio of solutions by leveraging common building blocks across product lines.' During FY2026 it pushed that advantage up a level, growing Data Center Building Block Solutions to 'more than ten key subsystems' — coolant distribution units, heat exchangers, power shelves, switching, management software — and deploying DLC-2 liquid cooling the filing credits with up to 98% per-rack heat capture and up to 40% lower data center power draw. But the filing's competition and risk discussion is candid that this sits inside a price-taking market: ASPs decline structurally, one customer exceeded 10% of net sales in FY2026, and ODMs 'benefit from their scale and very low-cost manufacturing' while increasingly selling their own brands. | A single lightweight sensor collects enterprise data once and reuses it across 33 cloud modules, and the pooled telemetry trains the models every customer is then defended by — the 10-K calls this crowdsourced, high-fidelity data "cloud-scale AI" and treats it as the fundamental differentiator from competitors. |
| Chain position | NetApp sits between the memory supply and the enterprise data centre. Upstream, the FY2026 10-K says "Third-party component costs make up a significant portion of our product costs" and singles out NAND as hard to manage "if supplies of certain components, including NAND, become limited relative to demand". Downstream, the hyperscalers are channel, partner and rival at once: the filing states "We both partner with and compete against cloud service providers through our cloud-based software and services offerings", while Azure NetApp Files, Amazon FSx for NetApp ONTAP and Google Cloud NetApp Volumes are delivered as those clouds' own natively embedded services. Distribution is a mix of direct sales and "an ecosystem of partners, including the leading cloud providers". | Downstream system integrator: it converts third-party accelerators and CPUs (NVIDIA Blackwell/GB300 NVL72, AMD Instinct MI350, Intel Xeon 6) into validated racks, liquid cooling and full data-center building blocks sold to cloud service providers and enterprises. The AI angle is central, not incidental — the filing devotes a risk factor titled 'The AI industry has driven a significant portion of our recent success' and states 'A portion of the recent success of our server and storage solutions has been dependent on the integration of our products and services within the AI industry.' | AI-native security platform — an adopter and reseller of AI rather than a supplier of AI infrastructure. |
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| Long-horizon vote | +0.13 at weight 0.20 · swarm neutral Editorial prior, not backtested. | -0.01 at weight 0.20 · swarm neutral Editorial prior, not backtested. | +0.13 at weight 0.20 · swarm neutral Editorial prior, not backtested. |