Compare moats
Up to three covered companies, band by band. Every call is a curated editorial judgment, never a disclosed figure — and every band carries its cited basis.
| Salesforce | ServiceNow | Amphenol | |
|---|---|---|---|
| Moat rating | narrow Salesforce's own language caps this at narrow: Item 1 calls its market "highly competitive, rapidly evolving and fragmented, and subject to changing technology with low barriers to entry." What holds it above none is scale and contract duration: $72.4B total RPO at 2026-01-31 versus $63.4B (+14%), current RPO $35.1B versus $30.2B (+16%), on revenue of $41.5B (+10%). But cRPO growth "was positively impacted by three percent" by currency, and total RPO "includes approximately $2.2 billion" from Informatica, acquired November 2025. Adjusted, the contracted base still outgrows revenue, but by less than the headline implies. | narrow The FY2025 10-K shows RPO of $28.2 billion, up 27%; customers above $5 million of ACV at 603, 502 and 420 as of December 31 2025, 2024 and 2023; revenue of $13,278 million, up 21%; and a 98% renewal rate for three years. That rate cannot prove durability: the filing computes it excluding "changes in price or users," says it "does not reflect increased or decreased purchases," and warns "period-to-period comparison of renewal rates may not be meaningful." The company also calls its market "characterized by fragmentation, low barriers to entry." Real switching costs plus compounding large accounts support narrow; wide would need durability proof this filing lacks. | narrow The FY2025 10-K describes a real, well-defended position but declines every claim that would make it structural. The strength is in how Amphenol gets designed in: it 'works closely with its customers at the design stage to create and manufacture innovative solutions', and the R&D discussion says this 'often results in the Company obtaining approved vendor status for its customers' new products and programs'. The demand side reinforces it — 'for many years, customers have generally been consolidating their lists of qualified suppliers to companies that have the ability to meet certain technical, quality, delivery and other standards while maintaining geographic flexibility and competitive prices'. Against that, the Competition section opens with 'the Company encounters competition in all areas of its business', lists price among the five bases on which it competes ('technology innovation, product quality and performance, price, customer service and delivery time'), and names thirteen primary competitors: Aptiv, Belden, Corning, Foxconn Interconnect Technology, Glenair, HUBER+SUHNER, ICT Luxshare, Jonhon, Molex, Rosenberger, Sensata, TE Connectivity and Yazaki, 'among others', plus 'a large number of smaller companies who compete in specific geographies, markets or products'. The IP section explicitly declines the patent story: 'we do not believe that our competitive position or our operations are dependent upon or would be materially impacted by the loss of any single patent or group of related patents'. Scale is real but not commanding — the filing estimates the worldwide interconnect, cable-assembly, antenna, cable and sensor market at 'approximately $500 billion in 2025' against its own $23,094.7 million of net sales, and calls the industry 'highly fragmented'. A moat that has to be re-won socket by socket in a fragmented market against named peers of comparable standing is narrow, not wide. |
| Moat type | switching costs Switching costs, with a caveat: the filing's clearest lock-in sentence is about rivals' customers, not its own. "Many prospective customers have invested substantial personnel and financial resources to implement and integrate their current enterprise software... may be reluctant or unwilling to migrate away" is a headwind to Salesforce's own growth. Evidence for its own base is architectural: Data 360 unifies data into "a single, governed source of truth," Agentforce runs on existing processes "without requiring customers to remove and rebuild," behind $72.4B of contracted revenue. Contracts run "typically 12 to 36 months" with no renewal obligation. | switching costs The binding force is architecture and configuration. The filing describes "a multi-instance architecture that provides each customer with a dedicated application layer and database," an ITOM product that "maintains a single record of all IT configurable items," and products built to "integrate with existing workflows rather than replace them." Once that record and its integrations are configured, replacement becomes a re-platforming program — our inference, as the filing quantifies no switching cost. Not IP: it holds "over 2,000 issued U.S. and foreign patents" but is not "materially dependent on any single patent." Not network effects. | switching costs The filing locates the advantage in the design-in relationship, not in patents or in raw scale. Its stated strategy is to 'expand the scope and number of its preferred supplier relationships with customers across its diverse end markets', achieved by working 'closely with its customers at the design stage'; the payoff named in the R&D section is 'approved vendor status for its customers' new products and programs'. The Customers section describes the resulting stickiness in structural terms — supplier lists are being consolidated to those who clear technical, quality and delivery standards, and 'our relationships with them typically date back many years' — and it says these close relationships 'allow the Company to better anticipate and respond to these customer needs when designing new products'. Amphenol itself disclaims IP dependence and instead 'rel[ies] upon trade secrets, manufacturing know-how, continuing technological innovations and licensing opportunities'. Cost_scale is a genuine reinforcement rather than the primary source: the Company manufactures 'at facilities in approximately 40 countries', states that 'global presence is an important competitive advantage', and 'has established low-cost manufacturing and assembly facilities around the world' — but that footprint serves the design-in relationship (proximity, real-time capability, supply-base consolidation for the customer) rather than standing alone. |
| Leadership | clear leader Clear leader in the category as it exists today, runner-up in the one it is being rebuilt into. Per IDC's Worldwide Semiannual Software Tracker on 2025 data, Salesforce was first in worldwide CRM applications for a thirteenth consecutive year at 20.0% share, and first in Sales (fourteenth year), Customer Service (thirteenth), Marketing (seventh), model-driven application platform (eleventh) and Integration (fourth). These come from Salesforce announcing its own IDC results via a trade outlet, in translation, not IDC primary material. In the same tracker's new Agent Build and Deploy segment it ranked second at 17.5%, albeit as fastest-growing vendor. | clear leader The call is scoped to IT service management. Apps Run The World's 2024 ITSM ranking (page dated 23 July 2025) places ServiceNow first at 44.4% share, ahead of Atlassian, BMC, GoTo and Ivanti, in an $11.4 billion market where the top ten hold 83.3%. Scale corroborates: about 8,700 customers, 29,187 employees, $13,278 million of revenue, $28.2 billion of RPO. References to "two decades partnering with enterprise customers" and process knowledge "that cannot be readily replicated" are the filing's own characterisation. Outside ITSM it is weaker: one of six Leaders in the 2025 Gartner LCAP quadrant, and tenth of ten in CRM behind Salesforce at 26.1%. | co leader The filing claims leadership repeatedly but always in a served market, never across the industry, and always alongside named peers. In IT datacom it is unambiguous — 'Amphenol is a market leader in interconnect development for the information technology and data communications ("IT datacom") market', with 'industry-leading high-speed, power and active and passive fiber optic interconnect technologies, together with superior simulation and testing capability and cost effectiveness'. In defence it is stronger still: 'Amphenol is a world leader in the design, manufacture and supply of high-performance interconnect systems for harsh environment aerospace and defense applications', offering 'an unparalleled product breadth' and 'participating in major programs from the earliest inception across each phase of the production cycle'. Elsewhere the language is the indefinite article — 'a leading supplier' in automotive, 'a leading provider' in commercial aerospace, 'a leading global provider' in communications networks, 'a technology leader' in industrial. At the company level it says only 'one of the world's largest', and its Competition section places Molex and TE Connectivity, among others, on the same field. Roughly $23.1 billion of net sales against an estimated $500 billion market that the filing calls 'highly fragmented' is not a commanding share. |
| Pricing power | moderate Gross margin rises across the Item 7 table — gross profit of $32,255M on $41,525M of revenue, 78% of total revenues in FY2026 against 77% in FY2025 and 75% in FY2024 — yet MD&A denies price as the cause: growth "was primarily caused by volume-driven increases from new business," and "Pricing was not a significant driver of the increase in revenues for the period." Item 1A names consumption-based pricing among attrition factors, says Agentforce and Data 360 monetization "remain relatively new and uncertain," and concedes "limited experience with determining optimal pricing for our consumption-based contracts." | moderate The filing discloses no average selling price, no net revenue retention and no pricing data, and the renewal rate is no proxy — it "does not reflect increased or decreased purchases" and excludes "changes in price or users." Revenue up 21%, the $5 million-plus cohort up about 20% annually and RPO up 27% are all consistent with expansion at flat pricing. Margins cut the other way: subscription gross profit fell to 80% from 82% with no stated cause, and professional services gross loss widened to 5% from 2%. One real lever is that "certain AI and data solutions include a consumption-based pricing component." | moderate Margin evidence is strong but the filing does not attribute it to price. Operating income rose to 25.4% of net sales in 2025 from 20.7% in 2024 and 20.4% in 2023 (adjusted operating margin 26.2% versus 21.7%), and the stated cause is volume and cost discipline: 'strong performance and disciplined cost control, which generated strong operating leverage on the significant growth experienced during the period'. Segment margins moved the same way for the same reason — Communications Solutions to 31.1% from 24.8%, Harsh Environment Solutions to 26.2% from 24.7%, Interconnect and Sensor Systems to 19.5% from 18.4% — each explained by 'strong operating performance on the higher sales volumes'. On the other side, price is one of the five bases the Company says it competes on, customers are consolidating supplier lists partly on 'competitive prices', and the input side is not fully controlled: difficulties obtaining raw materials 'may also negatively impact the pricing of materials and components sourced or used by the Company', with 'inflationary pressures and increased commodity prices' cited as a live cost risk. The ability to hold and expand margin through a demand surge is real; the ability to set price is not asserted anywhere in the document. |
| Summary | Salesforce is the incumbent of record in CRM applications and is paid like one: $41.5B of FY2026 revenue (+10%), 78% gross margin, $72.4B of contracted revenue not yet recognized, and first place in worldwide CRM for a thirteenth consecutive year at 20.0% share per IDC's tracker as announced by Salesforce. Enterprise data and workflow embedded through Data 360 and Agentforce is costly to unwind, and the agentic layer is deliberately built atop existing processes rather than requiring re-implementation. The limits are the company's own: it twice describes its market as having low barriers to entry, names AI-native startups whose solutions "may bypass traditional business process workflows or displace established user interfaces," ranks second at 17.5% in IDC's new Agent Build and Deploy segment, and concedes pricing did not drive FY2026 growth. | ServiceNow sells a workflow platform that sits on top of, rather than replaces, an enterprise's existing systems. Each customer gets a dedicated application layer and database, ITOM maintains a single record of all IT configurable items, and products integrate with existing workflows rather than replace them; once that record and its integrations span IT, HR and customer service, displacement becomes a re-platforming exercise. The evidence is in large commitments: $5 million-plus ACV customers rose from 420 to 502 to 603, and RPO reached $28.2 billion, up 27%, against $13,278 million of FY2025 revenue. The moat is bounded by a market the company itself calls fragmented with low barriers to entry, by larger rivals that can bundle or cut price, and by falling subscription gross margin, 82% to 80%. | Amphenol is, in its own words, 'one of the world's largest designers, manufacturers and marketers of electrical, electronic and fiber optic connectors and interconnect systems, antennas, sensors and sensor-based products and coaxial, high-speed, fiber optic and specialty cable', selling into a market it sizes at roughly $500 billion in 2025 through three segments — Communications Solutions (52% of 2025 net sales), Harsh Environment Solutions (26%) and Interconnect and Sensor Systems (22%). The durable part of the business is the design-stage relationship that converts into approved-vendor status on customer programs, held together by manufacturing in approximately 40 countries, roughly 6,400 research, development and engineering employees at the end of 2025, and a deliberately flat structure of 'more than 140 general managers running unique, independent businesses'; diversification is real, with no single customer at 10% or more of net sales in 2025, 2024 or 2023 and about 65% of sales outside the United States. The FY2025 result shows what that position converts into under demand: net sales of $23,094.7 million, up 52% in U.S. dollars and 38% organically, with operating income at 25.4% of net sales against 20.7% in 2024 and 20.4% in 2023 — an expansion the filing attributes to 'strong performance and disciplined cost control, which generated strong operating leverage on the significant growth experienced during the period', not to price. The same filing bounds the story: it competes on price among other factors, names thirteen primary competitors, and is buying growth heavily — approximately $3.8 billion across five acquisitions in 2025, the Andrew (Outdoor Wireless Networks and Distributed Antenna Systems) business closed 31 January 2025, and CommScope's Connectivity and Cable Solutions business closed 9 January 2026 for approximately $10.5 billion, 'the largest acquisition in the Company's history' — with acquired businesses 'currently operating below the average operating margin of the Company'. |
| Chain position | Applications-layer incumbent: sells enterprise CRM and agentic software to end customers across industries, consumes cloud infrastructure (third-party IaaS partners plus its own Hyperforce estate) and third-party LLMs, and sits upstream of no hardware supply chain. Exposure is to enterprise software budgets and to whether the agentic layer is captured by incumbent suites or AI-native entrants. | Enterprise workflow platform layered on top of customers' existing systems of record. It consumes public cloud capacity (named relationships with AWS, Google, Microsoft and NVIDIA) plus its own data centers, and reaches customers through a direct sales force, global system integrators (Accenture, Deloitte, EY, Infosys, KPMG) and resale partners. Microsoft is named as both partner and competitor. | Amphenol occupies the physical interconnect layer of the AI build-out, and the filing makes that claim itself rather than leaving it inferred: it is 'a global provider of interconnect solutions to designers, manufacturers and operators of internet and artificial intelligence ("AI")-enabling systems', with products that 'enable a broad array of IT datacom systems and applications, including a growing range of systems to power AI and machine learning'. The exposure is material, not incidental. IT datacom was approximately 36% of 2025 net sales and grew by approximately $4,593.7 million on 'the continued acceleration in and strong demand for products used in next-generation AI-related applications', and backlog rose to approximately $8.9 billion at 31 December 2025 from approximately $6.1 billion a year earlier, an increase the filing says was 'primarily related to strong demand for the Company's products that support AI applications'. The AI pull also drove the segment mix — Communications Solutions net sales grew 71% organically 'with particular strength in AI-related applications'. It is nonetheless a diversified supplier, not an AI pure play: automotive (15%), industrial (19%), communications networks (10%), defense (9%), mobile devices (6%) and commercial aerospace (5%) make up the balance. |
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| Long-horizon vote | +0.20 at weight 0.20 · swarm neutral Editorial prior, not backtested. | +0.20 at weight 0.20 · swarm neutral Editorial prior, not backtested. | +0.13 at weight 0.20 · swarm neutral Editorial prior, not backtested. |