Compare moats
Up to three covered companies, band by band. Every call is a curated editorial judgment, never a disclosed figure — and every band carries its cited basis.
| Salesforce | ServiceNow | Lam Research | |
|---|---|---|---|
| Moat rating | narrow Salesforce's own language caps this at narrow: Item 1 calls its market "highly competitive, rapidly evolving and fragmented, and subject to changing technology with low barriers to entry." What holds it above none is scale and contract duration: $72.4B total RPO at 2026-01-31 versus $63.4B (+14%), current RPO $35.1B versus $30.2B (+16%), on revenue of $41.5B (+10%). But cRPO growth "was positively impacted by three percent" by currency, and total RPO "includes approximately $2.2 billion" from Informatica, acquired November 2025. Adjusted, the contracted base still outgrows revenue, but by less than the headline implies. | narrow The FY2025 10-K shows RPO of $28.2 billion, up 27%; customers above $5 million of ACV at 603, 502 and 420 as of December 31 2025, 2024 and 2023; revenue of $13,278 million, up 21%; and a 98% renewal rate for three years. That rate cannot prove durability: the filing computes it excluding "changes in price or users," says it "does not reflect increased or decreased purchases," and warns "period-to-period comparison of renewal rates may not be meaningful." The company also calls its market "characterized by fragmentation, low barriers to entry." Real switching costs plus compounding large accounts support narrow; wide would need durability proof this filing lacks. | wide The FY2026 10-K competition section describes tool-level qualification lock-in as the structural fact of the industry: 'semiconductor manufacturers must make a substantial investment to qualify and integrate new capital equipment into semiconductor production lines. As a result, once a semiconductor manufacturer has selected a particular supplier's equipment and qualified it for production, the manufacturer generally maintains that selection for that specific production application and technology node as long as the supplier's products demonstrate performance to specification in the installed base.' The filing then sizes what that incumbency is worth: of 23,232,690 thousand dollars of FY2026 revenue, 8,347,202 thousand - about 36% - was customer-support-related revenue and other, which the same document defines as 'sales of customer services, spares, upgrades, and non-leading-edge equipment' sold back into the installed base. A qualified position plus a third of revenue annuitised against it is a durable barrier rather than a cyclical one. |
| Moat type | switching costs Switching costs, with a caveat: the filing's clearest lock-in sentence is about rivals' customers, not its own. "Many prospective customers have invested substantial personnel and financial resources to implement and integrate their current enterprise software... may be reluctant or unwilling to migrate away" is a headwind to Salesforce's own growth. Evidence for its own base is architectural: Data 360 unifies data into "a single, governed source of truth," Agentforce runs on existing processes "without requiring customers to remove and rebuild," behind $72.4B of contracted revenue. Contracts run "typically 12 to 36 months" with no renewal obligation. | switching costs The binding force is architecture and configuration. The filing describes "a multi-instance architecture that provides each customer with a dedicated application layer and database," an ITOM product that "maintains a single record of all IT configurable items," and products built to "integrate with existing workflows rather than replace them." Once that record and its integrations are configured, replacement becomes a re-platforming program — our inference, as the filing quantifies no switching cost. Not IP: it holds "over 2,000 issued U.S. and foreign patents" but is not "materially dependent on any single patent." Not network effects. | switching costs The 10-K grounds the advantage in the cost of requalification, not in scale or patents: a customer that has qualified a competitor's tool is hard to win, and conversely Lam's own qualified positions persist for that application and node. The same section adds that the company must keep serving 'our installed base of customers through the delivery of high-quality and cost-efficient spare parts', naming the installed base as the asset being defended. |
| Leadership | clear leader Clear leader in the category as it exists today, runner-up in the one it is being rebuilt into. Per IDC's Worldwide Semiannual Software Tracker on 2025 data, Salesforce was first in worldwide CRM applications for a thirteenth consecutive year at 20.0% share, and first in Sales (fourteenth year), Customer Service (thirteenth), Marketing (seventh), model-driven application platform (eleventh) and Integration (fourth). These come from Salesforce announcing its own IDC results via a trade outlet, in translation, not IDC primary material. In the same tracker's new Agent Build and Deploy segment it ranked second at 17.5%, albeit as fastest-growing vendor. | clear leader The call is scoped to IT service management. Apps Run The World's 2024 ITSM ranking (page dated 23 July 2025) places ServiceNow first at 44.4% share, ahead of Atlassian, BMC, GoTo and Ivanti, in an $11.4 billion market where the top ten hold 83.3%. Scale corroborates: about 8,700 customers, 29,187 employees, $13,278 million of revenue, $28.2 billion of RPO. References to "two decades partnering with enterprise customers" and process knowledge "that cannot be readily replicated" are the filing's own characterisation. Outside ITSM it is weaker: one of six Leaders in the 2025 Gartner LCAP quadrant, and tenth of ten in CRM behind Salesforce at 26.1%. | co leader The 10-K claims position but not primacy: 'We believe we are in a strong position with our leadership and expertise in deposition, etch, and clean markets.' The same document names Applied Materials as primary competitor in deposition and Applied Materials, Hitachi and Tokyo Electron as primary competitors in etch, which is a shared-leadership structure rather than a clear single leader. |
| Pricing power | moderate Gross margin rises across the Item 7 table — gross profit of $32,255M on $41,525M of revenue, 78% of total revenues in FY2026 against 77% in FY2025 and 75% in FY2024 — yet MD&A denies price as the cause: growth "was primarily caused by volume-driven increases from new business," and "Pricing was not a significant driver of the increase in revenues for the period." Item 1A names consumption-based pricing among attrition factors, says Agentforce and Data 360 monetization "remain relatively new and uncertain," and concedes "limited experience with determining optimal pricing for our consumption-based contracts." | moderate The filing discloses no average selling price, no net revenue retention and no pricing data, and the renewal rate is no proxy — it "does not reflect increased or decreased purchases" and excludes "changes in price or users." Revenue up 21%, the $5 million-plus cohort up about 20% annually and RPO up 27% are all consistent with expansion at flat pricing. Margins cut the other way: subscription gross profit fell to 80% from 82% with no stated cause, and professional services gross loss widened to 5% from 2%. One real lever is that "certain AI and data solutions include a consumption-based pricing component." | moderate Real but bounded, and the filing is explicit that the recent gain was mix rather than price. Gross margin as a percent of total revenue rose 180 basis points to 50.5% in fiscal 2026 from 48.7% in fiscal 2025 (gross margin of 11,725,308 thousand dollars on revenue of 23,232,690 thousand, against 8,979,059 on 18,435,591; 7,052,791 on 14,905,386 in fiscal 2024), and the MD&A attributes that: 'Gross margin as a percentage of revenue increased in fiscal year 2026 compared to fiscal year 2025 largely due to favorable customer mix, partially offset by aluminum and steel tariff-related spend.' Against it, the same filing says manufacturers evaluate suppliers on 'overall cost of ownership', that the spares business competes with third-party spare parts providers, and that the customer list is a handful of very large buyers (Micron, Samsung, SK hynix and TSMC named as the most significant customers). |
| Summary | Salesforce is the incumbent of record in CRM applications and is paid like one: $41.5B of FY2026 revenue (+10%), 78% gross margin, $72.4B of contracted revenue not yet recognized, and first place in worldwide CRM for a thirteenth consecutive year at 20.0% share per IDC's tracker as announced by Salesforce. Enterprise data and workflow embedded through Data 360 and Agentforce is costly to unwind, and the agentic layer is deliberately built atop existing processes rather than requiring re-implementation. The limits are the company's own: it twice describes its market as having low barriers to entry, names AI-native startups whose solutions "may bypass traditional business process workflows or displace established user interfaces," ranks second at 17.5% in IDC's new Agent Build and Deploy segment, and concedes pricing did not drive FY2026 growth. | ServiceNow sells a workflow platform that sits on top of, rather than replaces, an enterprise's existing systems. Each customer gets a dedicated application layer and database, ITOM maintains a single record of all IT configurable items, and products integrate with existing workflows rather than replace them; once that record and its integrations span IT, HR and customer service, displacement becomes a re-platforming exercise. The evidence is in large commitments: $5 million-plus ACV customers rose from 420 to 502 to 603, and RPO reached $28.2 billion, up 27%, against $13,278 million of FY2025 revenue. The moat is bounded by a market the company itself calls fragmented with low barriers to entry, by larger rivals that can bundle or cut price, and by falling subscription gross margin, 82% to 80%. | Lam sells etch, deposition and clean tools into a per-node, per-application qualification process that its own 10-K says customers generally do not revisit once a supplier is qualified. The result is two linked economics, and the FY2026 filing splits them: systems revenue of 14,885,488 thousand dollars and customer-support-related revenue and other of 8,347,202 thousand, on total revenue of 23,232,690 thousand. The second line is the installed-base annuity - services, spares, upgrades and refurbished Reliant tools sold wherever Lam already holds the process step. The 10-K names Applied Materials as the primary competitor in dielectric and metals deposition, ASM International and Wonik IPS in ALD/PECVD, and Applied Materials, Hitachi and Tokyo Electron in etch, so this is shared rather than sole leadership. The live erosion risk is policy, not a rival product: China was 34% of revenue in both fiscal 2026 and fiscal 2025 (7,859,811 thousand dollars in FY2026, the largest single region), and the filing states that U.S. export controls on sales to customers in China, including entity listings of multiple customers, restrict sales of equipment and spare parts by U.S. suppliers and thereby 'provides an advantage to our international competitors that are not subject to these restrictions'. |
| Chain position | Applications-layer incumbent: sells enterprise CRM and agentic software to end customers across industries, consumes cloud infrastructure (third-party IaaS partners plus its own Hyperforce estate) and third-party LLMs, and sits upstream of no hardware supply chain. Exposure is to enterprise software budgets and to whether the agentic layer is captured by incumbent suites or AI-native entrants. | Enterprise workflow platform layered on top of customers' existing systems of record. It consumes public cloud capacity (named relationships with AWS, Google, Microsoft and NVIDIA) plus its own data centers, and reaches customers through a direct sales force, global system integrators (Accenture, Deloitte, EY, Infosys, KPMG) and resale partners. Microsoft is named as both partner and competitor. | Upstream wafer-fabrication-equipment supplier; the 10-K names Micron, Samsung, SK hynix and TSMC as its most significant customers across FY2024-FY2026, so Lam sits one step above the memory and foundry capacity that AI compute depends on. |
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| Long-horizon vote | +0.20 at weight 0.20 · swarm neutral Editorial prior, not backtested. | +0.20 at weight 0.20 · swarm neutral Editorial prior, not backtested. | +0.30 at weight 0.20 · swarm neutral Editorial prior, not backtested. |