Compare moats
Up to three covered companies, band by band. Every call is a curated editorial judgment, never a disclosed figure — and every band carries its cited basis.
| Salesforce | ServiceNow | Powell Industries, Inc. | |
|---|---|---|---|
| Moat rating | narrow Salesforce's own language caps this at narrow: Item 1 calls its market "highly competitive, rapidly evolving and fragmented, and subject to changing technology with low barriers to entry." What holds it above none is scale and contract duration: $72.4B total RPO at 2026-01-31 versus $63.4B (+14%), current RPO $35.1B versus $30.2B (+16%), on revenue of $41.5B (+10%). But cRPO growth "was positively impacted by three percent" by currency, and total RPO "includes approximately $2.2 billion" from Informatica, acquired November 2025. Adjusted, the contracted base still outgrows revenue, but by less than the headline implies. | narrow The FY2025 10-K shows RPO of $28.2 billion, up 27%; customers above $5 million of ACV at 603, 502 and 420 as of December 31 2025, 2024 and 2023; revenue of $13,278 million, up 21%; and a 98% renewal rate for three years. That rate cannot prove durability: the filing computes it excluding "changes in price or users," says it "does not reflect increased or decreased purchases," and warns "period-to-period comparison of renewal rates may not be meaningful." The company also calls its market "characterized by fragmentation, low barriers to entry." Real switching costs plus compounding large accounts support narrow; wide would need durability proof this filing lacks. | none The FY2025 10-K (filed 2025-11-19) says the company believes its integration capabilities, technical and project management acumen, application engineering expertise and specialty contracting experience 'give us a sustainable competitive advantage in our markets', and that 'a significant portion of our business is from repeat customers', many times involving EPC firms 'with whom we often have long, established relationships'. Neither the filing nor Powell's record shows that edge protecting returns. Item 1A warns 'Our industry is highly competitive' and says certain competitors 'may have lower cost structures' and 'may, therefore, be able to provide their products or services at lower prices'. Item 1 says products are 'typically awarded in competitive bid situations' and that projects 'are typically non-recurring.' Stored fundamentals from Powell's filings show operating margin between -4.9% and 7.1% in every fiscal year from FY2011 to FY2022, with operating losses in FY2017 (-$19.3M on $395.9M of revenue) and FY2018 (-$9.1M on $448.7M). Operating margin has since risen to 19.7% in FY2025 ($217.9M on $1,104.3M), but the 10-K credits the gross-margin gain to 'favorable volume leverage and strong project execution in a stable pricing environment', not to a competitive edge. A self-described advantage that left operating margin no higher than 7.1% in any year from FY2011 to FY2022 is not shown to be a moat, so the band is none. |
| Moat type | switching costs Switching costs, with a caveat: the filing's clearest lock-in sentence is about rivals' customers, not its own. "Many prospective customers have invested substantial personnel and financial resources to implement and integrate their current enterprise software... may be reluctant or unwilling to migrate away" is a headwind to Salesforce's own growth. Evidence for its own base is architectural: Data 360 unifies data into "a single, governed source of truth," Agentforce runs on existing processes "without requiring customers to remove and rebuild," behind $72.4B of contracted revenue. Contracts run "typically 12 to 36 months" with no renewal obligation. | switching costs The binding force is architecture and configuration. The filing describes "a multi-instance architecture that provides each customer with a dedicated application layer and database," an ITOM product that "maintains a single record of all IT configurable items," and products built to "integrate with existing workflows rather than replace them." Once that record and its integrations are configured, replacement becomes a re-platforming program — our inference, as the filing quantifies no switching cost. Not IP: it holds "over 2,000 issued U.S. and foreign patents" but is not "materially dependent on any single patent." Not network effects. | none The 10-K describes engineering know-how, not protected technology or lock-in. It says 'We consider our engineering, project management, systems integration and technical support capabilities vital to the success of our business', that 'Powell's expertise in vacuum circuit breaker engineering is internationally recognized', and that unpatented technology, including engineering technical skills and know-how, 'is important to our overall business'. It also says 'we believe that the growth of our business will depend primarily upon the quality of our products and our relationships with our customers, rather than the extent of our patent protection', so patents are not the source. Switching costs are not shown: projects are 'typically awarded in competitive bid situations' and 'typically non-recurring', even though 'a significant portion of our business is from repeat customers'. The same filing says some competitors 'are significantly larger and have substantially greater global resources such as engineering, manufacturing and marketing', so the know-how is a capability rivals also bring to each bid, not a demonstrated moat source; the type is none. |
| Leadership | clear leader Clear leader in the category as it exists today, runner-up in the one it is being rebuilt into. Per IDC's Worldwide Semiannual Software Tracker on 2025 data, Salesforce was first in worldwide CRM applications for a thirteenth consecutive year at 20.0% share, and first in Sales (fourteenth year), Customer Service (thirteenth), Marketing (seventh), model-driven application platform (eleventh) and Integration (fourth). These come from Salesforce announcing its own IDC results via a trade outlet, in translation, not IDC primary material. In the same tracker's new Agent Build and Deploy segment it ranked second at 17.5%, albeit as fastest-growing vendor. | clear leader The call is scoped to IT service management. Apps Run The World's 2024 ITSM ranking (page dated 23 July 2025) places ServiceNow first at 44.4% share, ahead of Atlassian, BMC, GoTo and Ivanti, in an $11.4 billion market where the top ten hold 83.3%. Scale corroborates: about 8,700 customers, 29,187 employees, $13,278 million of revenue, $28.2 billion of RPO. References to "two decades partnering with enterprise customers" and process knowledge "that cannot be readily replicated" are the filing's own characterisation. Outside ITSM it is weaker: one of six Leaders in the 2025 Gartner LCAP quadrant, and tenth of ten in CRM behind Salesforce at 26.1%. | at parity The 10-K gives no share or rank. It says Powell competes 'with a small number of multinational competitors', naming ABB, Eaton, Schneider and Siemens Industries, and that some are 'significantly larger and have substantially greater global resources'. It adds that bid evaluation varies 'from project to project', covering technical support, engineering and manufacturing capability, equipment rating, delivered value, scheduling and price. Powell therefore competes bid by bid alongside those multinationals rather than leading the category. |
| Pricing power | moderate Gross margin rises across the Item 7 table — gross profit of $32,255M on $41,525M of revenue, 78% of total revenues in FY2026 against 77% in FY2025 and 75% in FY2024 — yet MD&A denies price as the cause: growth "was primarily caused by volume-driven increases from new business," and "Pricing was not a significant driver of the increase in revenues for the period." Item 1A names consumption-based pricing among attrition factors, says Agentforce and Data 360 monetization "remain relatively new and uncertain," and concedes "limited experience with determining optimal pricing for our consumption-based contracts." | moderate The filing discloses no average selling price, no net revenue retention and no pricing data, and the renewal rate is no proxy — it "does not reflect increased or decreased purchases" and excludes "changes in price or users." Revenue up 21%, the $5 million-plus cohort up about 20% annually and RPO up 27% are all consistent with expansion at flat pricing. Margins cut the other way: subscription gross profit fell to 80% from 82% with no stated cause, and professional services gross loss widened to 5% from 2%. One real lever is that "certain AI and data solutions include a consumption-based pricing component." | weak The 10-K says gross margin rose to 29% of revenue in FY2025 from 27% in FY2024, 'due to favorable volume leverage and strong project execution in a stable pricing environment'. The 10-Q for the quarter ended June 30, 2026 (https://www.sec.gov/Archives/edgar/data/80420/000008042026000107/powl-20260630.htm) gives the same reason for 30% in the first nine months of FY2026, so neither filing credits price. Before this upcycle, stored fundamentals from Powell's filings show gross margin between 12.8% and 21.6% in every fiscal year from FY2011 to FY2022 (FY2022: $85.0M of gross profit on $532.6M of revenue, about 16%), which fits cyclical volume leverage more than pricing power. The limits are explicit: the 10-K says 'Fixed-price contracts can limit our ability to pass these increases to our customers', and Item 1A says certain competitors 'may, therefore, be able to provide their products or services at lower prices'. The one offset is cost pass-through, not price-setting: the 10-K says 'we believe we can manage this volatility through contract pricing adjustments'. Pricing power is rated weak. |
| Summary | Salesforce is the incumbent of record in CRM applications and is paid like one: $41.5B of FY2026 revenue (+10%), 78% gross margin, $72.4B of contracted revenue not yet recognized, and first place in worldwide CRM for a thirteenth consecutive year at 20.0% share per IDC's tracker as announced by Salesforce. Enterprise data and workflow embedded through Data 360 and Agentforce is costly to unwind, and the agentic layer is deliberately built atop existing processes rather than requiring re-implementation. The limits are the company's own: it twice describes its market as having low barriers to entry, names AI-native startups whose solutions "may bypass traditional business process workflows or displace established user interfaces," ranks second at 17.5% in IDC's new Agent Build and Deploy segment, and concedes pricing did not drive FY2026 growth. | ServiceNow sells a workflow platform that sits on top of, rather than replaces, an enterprise's existing systems. Each customer gets a dedicated application layer and database, ITOM maintains a single record of all IT configurable items, and products integrate with existing workflows rather than replace them; once that record and its integrations span IT, HR and customer service, displacement becomes a re-platforming exercise. The evidence is in large commitments: $5 million-plus ACV customers rose from 420 to 502 to 603, and RPO reached $28.2 billion, up 27%, against $13,278 million of FY2025 revenue. The moat is bounded by a market the company itself calls fragmented with low barriers to entry, by larger rivals that can bundle or cut price, and by falling subscription gross margin, 82% to 80%. | Powell designs, builds and services custom-engineered power-distribution packages: power control rooms, E-Houses, switchgear and medium-voltage breakers. Its FY2025 10-K says the company believes its integration, project-management and application-engineering capabilities 'give us a sustainable competitive advantage in our markets', and that a significant portion of its business comes from repeat customers, often through EPC firms with which it has long relationships. The record does not show that edge protecting returns. Work is typically won in competitive bids, projects are typically non-recurring, and the 10-K names ABB, Eaton, Schneider and Siemens Industries as principal competitors, some of which it calls significantly larger. The company says it believes growth depends on product quality and customer relationships rather than patents. Stored fundamentals from Powell's filings show operating margin between -4.9% and 7.1% in every fiscal year from FY2011 to FY2022, with operating losses in FY2017 and FY2018. In the current cycle, gross margin reached 29% in FY2025 (10-K) and 30% in the first nine months of FY2026 (10-Q, quarter ended June 30, 2026, https://www.sec.gov/Archives/edgar/data/80420/000008042026000107/powl-20260630.htm). Both filings attribute that to favorable volume leverage and strong project execution 'in a stable pricing environment', not to price increases. The same 10-Q reports backlog of $2.4 billion and says diversification into electric utility and data centers 'has reduced the cyclicality of our business.' It also cautions that as data center projects become a larger component of backlog and revenues, the product mix may shift, 'as such projects will likely require less custom engineered-to-order equipment and systems than other end markets', which is the custom-engineering skill the claimed edge rests on. |
| Chain position | Applications-layer incumbent: sells enterprise CRM and agentic software to end customers across industries, consumes cloud infrastructure (third-party IaaS partners plus its own Hyperforce estate) and third-party LLMs, and sits upstream of no hardware supply chain. Exposure is to enterprise software budgets and to whether the agentic layer is captured by incumbent suites or AI-native entrants. | Enterprise workflow platform layered on top of customers' existing systems of record. It consumes public cloud capacity (named relationships with AWS, Google, Microsoft and NVIDIA) plus its own data centers, and reaches customers through a direct sales force, global system integrators (Accenture, Deloitte, EY, Infosys, KPMG) and resale partners. Microsoft is named as both partner and competitor. | Supplies custom-engineered switchgear and power control rooms to oil and gas, utility and commercial/industrial projects. Its Q3 FY2026 bookings included 'a data center project valued at over $400 million' (10-Q, quarter ended June 30, 2026, https://www.sec.gov/Archives/edgar/data/80420/000008042026000107/powl-20260630.htm). |
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| Long-horizon vote | +0.20 at weight 0.20 · swarm neutral Editorial prior, not backtested. | +0.20 at weight 0.20 · swarm neutral Editorial prior, not backtested. | -0.06 at weight 0.20 · swarm bearish Editorial prior, not backtested. |