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Up to three covered companies, band by band. Every call is a curated editorial judgment, never a disclosed figure — and every band carries its cited basis.

comparing ServiceNow×Marvell Technology×GE Vernova× maximum of 3 — remove one to swap
ServiceNow NOW ai moat: latest change 2026-08-05 Marvell Technology MRVL ai moat: latest change 2026-03-11 GE Vernova GEV ai moat: latest change 2026-01-29
Moat rating narrow

The FY2025 10-K shows RPO of $28.2 billion, up 27%; customers above $5 million of ACV at 603, 502 and 420 as of December 31 2025, 2024 and 2023; revenue of $13,278 million, up 21%; and a 98% renewal rate for three years. That rate cannot prove durability: the filing computes it excluding "changes in price or users," says it "does not reflect increased or decreased purchases," and warns "period-to-period comparison of renewal rates may not be meaningful." The company also calls its market "characterized by fragmentation, low barriers to entry." Real switching costs plus compounding large accounts support narrow; wide would need durability proof this filing lacks.

source: sec.gov

narrow

FY2026 10-K (filed 2026-03-11): differentiated platform IP — over 10,000 issued patents and pending applications as of 2026-01-31, plus a proven custom ASIC platform leveraging ultra-high-speed SerDes, silicon photonics, co-packaged optics and custom HBM — but Marvell itself calls its markets 'intensely competitive' with 'pricing pressures', notes customers 'have chosen to develop certain semiconductor products internally', and discloses two >=10% customers with the ten largest at 82% of FY2026 net revenue. Real, defensible IP in a concentrated, contestable customer base = narrow, not wide. https://www.sec.gov/Archives/edgar/data/1835632/000183563226000011/mrvl-20260131.htm

source: sec.gov

wide

FY2025 10-K (filed 2026-01-29): the installed base generates approximately 25% of the world's electricity; the Power segment carries ~$94.4B of remaining performance obligations with ~1,800 of ~7,000 installed gas turbines under long-term service agreements averaging ~10 years of remaining contract life; and the filing states demand is 'exceeding available capacity' for its products — a contracted, decade-scale service annuity on proprietary installed equipment.

source: sec.gov

Moat type switching costs

The binding force is architecture and configuration. The filing describes "a multi-instance architecture that provides each customer with a dedicated application layer and database," an ITOM product that "maintains a single record of all IT configurable items," and products built to "integrate with existing workflows rather than replace them." Once that record and its integrations are configured, replacement becomes a re-platforming program — our inference, as the filing quantifies no switching cost. Not IP: it holds "over 2,000 issued U.S. and foreign patents" but is not "materially dependent on any single patent." Not network effects.

source: sec.gov

intangibles ip

The moat rests on hard-to-replicate mixed-signal IP: the 10-K describes the custom ASIC platform built on ultra-high-speed SerDes, ARM compute, security, storage, silicon photonics and advanced packaging (die-to-die interconnects, chiplets, CPO, custom HBM), with multiple 5nm designs executed, 3nm in progress and a 2nm platform in development; a secondary switching-cost element comes from multi-year custom design wins co-developed to individual customer specifications. https://www.sec.gov/Archives/edgar/data/1835632/000183563226000011/mrvl-20260131.htm

source: sec.gov

switching costs

10-K: ~1,800 gas turbines under long-term service agreements with ~10-year average remaining life, plus services agreements on ~24,000 of ~59,000 installed onshore wind turbines — service revenue is contractually tied to GE Vernova's own installed fleet; the filing adds it derives 'a sustained competitive advantage both from our IP portfolio as well as technical know-how embedded in our products and manufacturing techniques developed over decades'.

source: sec.gov

Leadership clear leader

The call is scoped to IT service management. Apps Run The World's 2024 ITSM ranking (page dated 23 July 2025) places ServiceNow first at 44.4% share, ahead of Atlassian, BMC, GoTo and Ivanti, in an $11.4 billion market where the top ten hold 83.3%. Scale corroborates: about 8,700 customers, 29,187 employees, $13,278 million of revenue, $28.2 billion of RPO. References to "two decades partnering with enterprise customers" and process knowledge "that cannot be readily replicated" are the filing's own characterisation. Outside ITSM it is weaker: one of six Leaders in the 2025 Gartner LCAP quadrant, and tenth of ten in CRM behind Salesforce at 26.1%.

source: sec.gov

co leader

Leader in its optics niche, #2 in custom silicon: ~60% of high-end PAM4 DSP share (36kr, 2026-06-27, https://eu.36kr.com/en/p/3870758441178373) but an estimated 20-25% of custom AI ASIC design services versus Broadcom's ~70% (hashrateindex, 2026-05-13, https://hashrateindex.com/blog/design-partners-ai-asic-market-part-2/) — net, a co-leader in AI data-center connectivity/custom silicon behind Broadcom overall.

source: sec.gov

co leader

10-K opens with 'GE Vernova is a global leader in the electric power industry' and its installed base generates ~25% of world electricity, but the filing names peer-scale competitors in every segment — Siemens Energy in both Power and Electrification, Mitsubishi Power, Vestas, Hitachi Energy, Schneider Electric, ABB — so co-leader across the portfolio rather than clear leader.

source: sec.gov

Pricing power moderate

The filing discloses no average selling price, no net revenue retention and no pricing data, and the renewal rate is no proxy — it "does not reflect increased or decreased purchases" and excludes "changes in price or users." Revenue up 21%, the $5 million-plus cohort up about 20% annually and RPO up 27% are all consistent with expansion at flat pricing. Margins cut the other way: subscription gross profit fell to 80% from 82% with no stated cause, and professional services gross loss widened to 5% from 2%. One real lever is that "certain AI and data solutions include a consumption-based pricing component."

source: sec.gov

moderate

The 10-K characterizes Marvell's markets as having 'pricing pressures' and intensifying competition (https://www.sec.gov/Archives/edgar/data/1835632/000183563226000011/mrvl-20260131.htm), yet the Q1 FY2027 release reports 52.1% GAAP / 58.9% non-GAAP gross margin on record revenue (https://www.sec.gov/Archives/edgar/data/1835632/000183563226000014/q127_8kx522026ex-991.htm) — differentiated-IP margins, tempered by hyperscaler buyer power.

source: sec.gov

strong

10-K: 'increasing demand exceeding available capacity', Electrification customer lead-times 'increased as a result of demand outstripping supply', and both Power and Electrification state they adjust pricing 'in line with market demand, inflation, and industry dynamics'; trade press (Power Engineering, 2026-04-23) reported new gas-turbine order pricing in H1 2026 tracking 10-20 points higher on a dollar-per-kilowatt basis than Q4 2025 orders.

source: sec.gov

Summary

ServiceNow sells a workflow platform that sits on top of, rather than replaces, an enterprise's existing systems. Each customer gets a dedicated application layer and database, ITOM maintains a single record of all IT configurable items, and products integrate with existing workflows rather than replace them; once that record and its integrations span IT, HR and customer service, displacement becomes a re-platforming exercise. The evidence is in large commitments: $5 million-plus ACV customers rose from 420 to 502 to 603, and RPO reached $28.2 billion, up 27%, against $13,278 million of FY2025 revenue. The moat is bounded by a market the company itself calls fragmented with low barriers to entry, by larger rivals that can bundle or cut price, and by falling subscription gross margin, 82% to 80%.

Marvell is a fabless data-infrastructure silicon supplier whose center of gravity has shifted decisively to the AI data center: the data center end market was $6,100.3M, 74% of FY2026 revenue, up from 40% two fiscal years earlier (FY2026 10-K). Its strongest position is electro-optics — in high-end PAM4 optical DSPs for 400G+ transceivers it holds roughly 60% share on Inphi-inherited SerDes/FEC IP, with Broadcom above 30%, the two together over 90% (36kr, 2026-06-27). In custom AI silicon it is the structural #2 design partner at an estimated 20-25% of the custom AI ASIC design-services market versus Broadcom's ~70%, anchored by AWS Trainium and Microsoft Maia wins (hashrateindex, 2026-05-13). The Q1 FY2027 release (2026-05-27) shows the flywheel turning — record $2.418B revenue (+28% YoY), Q2 guided to $2.7B mid-point (+35% YoY), management citing 'exceptional AI-related bookings' across 800G/1.6T optics, 51.2T switches, CPO/NPO and custom XPU — and the Celestial AI (Photonic Fabric) and XConn (PCIe/CXL switching) acquisitions closed in February 2026 extend the interconnect moat toward scale-up fabrics. The offsets that keep the moat narrow are in Marvell's own filing: intense competition (AMD, Alchip, Astera, Ayar, Broadcom, Credo, GUC, Lightmatter and others), hyperscaler in-housing risk, and heavy customer concentration.

GE Vernova's moat rests on its installed base: the FY2025 10-K states its equipment generates approximately 25% of the world's electricity, with ~7,000 installed gas turbines (~1,800 under long-term service agreements averaging ~10 years of remaining life) and ~$94.4B of Power-segment remaining performance obligations. The filing reports demand 'exceeding available capacity', lengthening Electrification lead-times 'as a result of demand outstripping supply', and pricing adjusted with demand — scarcity trade press later quantified as new gas-turbine order pricing tracking 10-20 points higher per kW in H1 2026 than Q4 2025, with only ~10 GW of production slots left across 2029-2030 (Power Engineering, 2026-04-23). The moat is not uniform: the 10-K risk section flags intensifying competition as manufacturers from China 'improve quality and reliability and pursue markets outside their home countries', and Offshore Wind is delivering its backlog under project-cost and execution pressure, compounded by the U.S. Interior Department's December 22, 2025 pause of leases for all large-scale U.S. offshore projects under construction, which directly impacted the Vineyard Wind timeline. Nuclear adds optionality: the 10-K cites an SMR deployment agreement it calls 'the first commercial contract of its kind in North America' via its joint ventures with Hitachi.

Chain position

Enterprise workflow platform layered on top of customers' existing systems of record. It consumes public cloud capacity (named relationships with AWS, Google, Microsoft and NVIDIA) plus its own data centers, and reaches customers through a direct sales force, global system integrators (Accenture, Deloitte, EY, Infosys, KPMG) and resale partners. Microsoft is named as both partner and competitor.

Fabless supplier spanning 'data center core to network edge': it sits between hyperscaler AI compute (custom XPU/XPU-attach ASICs) and the optical layer (PAM4/coherent DSPs, CPO/LPO, DCI, AEC, PCIe retimers), outsourcing fabrication to independent CMOS foundries; the Feb-2026 Celestial AI and XConn acquisitions push it further into scale-up photonic fabric and PCIe/CXL/UALink switching (FY2026 10-K, https://www.sec.gov/Archives/edgar/data/1835632/000183563226000011/mrvl-20260131.htm).

Power supplier to the AI buildout: the 10-K states gas power serves 'rising electricity demand from hyperscalers and data centers' and Electrification benefits from orders to electrify data centers 'playing a key role in the development of artificial intelligence (AI)'; trade press (Power Engineering, 2026-04-23) put roughly 20% of the ~100 GW of gas capacity under contract as explicitly tied to data-center load.

Products (share / barrier)
Long-horizon vote +0.20 at weight 0.20 · swarm neutral

Editorial prior, not backtested.

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+0.13 at weight 0.20 · swarm bullish

Editorial prior, not backtested.

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+0.35 at weight 0.20 · swarm bullish

Editorial prior, not backtested.

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