Compare moats
Up to three covered companies, band by band. Every call is a curated editorial judgment, never a disclosed figure — and every band carries its cited basis.
| Seagate Technology | Cloudflare | Deere & Company | |
|---|---|---|---|
| Moat rating | narrow The FY2026 10-K names Western Digital and Toshiba as the HDD competitors plus 'NAND flash suppliers that provide and enable alternative storage technologies' — a two-and-a-half-player market with a substitute technology pressing on it, defended by scale rather than lock-in. | wide The band is earned by a measured share gap on a hard-to-rebuild asset, not asserted. W3Techs' 17 September 2026 survey (w3techs.com/technologies/overview/proxy) puts Cloudflare in front of 25.8% of all websites, an 85.0% share of the reverse-proxy market, against Amazon CloudFront at 5.5%, Fastly at 3.0% and Akamai at 2.1% - roughly fifteen times the nearest rival. The FY2025 10-K filed 2026-02-26 describes what a challenger would have to reproduce to contest that: a network that 'spans more than 330 cities in over 125 countries worldwide and interconnects with over 13,000 networks globally', architected to 'run every service on every server in every city' - capacity and peering accumulated city by city over a decade, not bought in a quarter. The position has been monetised without margin decay: SEC XBRL fundamentals on this site show GAAP gross margin inside a 74.5-78.7% band in every fiscal year from FY2017 to FY2025 while revenue grew from $134.9M to $2,167.9M, and Cloudflare's Q4/FY2025 results release of 2026-02-10 (cloudflare.com/press/press-releases/2026/cloudflare-announces-fourth-quarter-and-fiscal-year-2025-financial-results/) reports remaining performance obligations up 48% and new annual contract value up nearly 50% year over year. What stops this being a certainty rather than a judgement: the dominant share sits in application services, while SASE and developer compute are contested by vendors the 10-K itself concedes hold 'substantially greater financial, technical, and other resources.' | narrow The independent evidence is a regulator's complaint, not a finding. The FTC, Illinois and Minnesota complaint filed 2025-01-15 (https://www.ftc.gov/system/files/ftc_gov/pdf/DeereCoREDACTEDComplaintCaseNo325-cv-50017.pdf) alleges that "Deere is the world's leading manufacturer of agricultural equipment like large tractors and combine harvesters, and Deere enjoys a dominant share of large tractor and combine sales in the United States", that Deere "possessed monopoly and market power in the sale of Large Tractors and Combines in the United States", and that "There are substantial barriers to entry into the Large Tractor and Combine markets." The share figures behind those claims are redacted in the public version. Deere's FY2025 Form 10-K (fiscal year ended 2025-11-02, filed 2025-12-18) adds the company's own side of the edge: "John Deere's brand recognition is a competitive factor in North America and many other parts of the world", about 2,050 independent dealer locations in the U.S. and Canada, and parts "many of which are proprietary". The limits are in the same 10-K: "The agricultural equipment industry continues to change and is becoming even more competitive through the emergence and global expansion of many competitors", the industry "is also attracting non-traditional competitors, including technology-focused companies and start-up ventures", and construction and forestry (29% of fiscal 2025 equipment net sales) faces Caterpillar, Komatsu, Volvo and others. That supports a narrow rating, not a wide one. The dominance and entry barriers are a plaintiff's allegations, not findings, and the share figures are redacted. They cover U.S. large tractors and combines, inside a segment that was 45% of fiscal 2025 equipment net sales. Deere's own filing describes agriculture as becoming more competitive and construction and forestry as a contested market. |
| Moat type | cost scale The filing grounds its position in 'our areal density-driven technology roadmap' and 'vertically integrated engineering and manufacturing capabilities' — cost per terabyte at scale is the moat. | cost scale The FY2025 10-K states the mechanism outright, and it is a unit-cost curve rather than a user-to-user network: 'We have chosen to utilize this idle capacity to create a free tier of service which has generated substantial global scale for us. In turn, this scale makes us attractive partners for Internet Service Providers (ISPs) globally, which reduces our co-location and bandwidth costs. As our network grows, these dynamics become even more powerful.' The same section explains why the curve applies to every line rather than one: the architecture lets Cloudflare 'deploy standard, commodity hardware' and run 'every service on every server in every city', so a new product reaches 330+ cities at near-zero incremental capital. That is what lets the filing claim Workers is offered 'at prices that are highly competitive with public cloud vendors' while FY2025 GAAP gross margin still printed 74.5%. Switching costs (traffic routed through Cloudflare, DNS delegated to it) and threat-intelligence feedback from aggregate traffic sit on top, but the filing-stated primary source is cost falling as the network grows. | switching costs The FTC complaint (2025-01-15) places the advantage in the cost of leaving the installed fleet: "Equipment owners cannot switch from Deere agricultural equipment to other manufacturers' equipment without incurring significant costs", including "the cost of acquiring replacement equipment (often hundreds of thousands of dollars per machine), the cost of learning how to operate new equipment, and the cost of losing data generated by existing Deere equipment", plus the cost of making "mixed fleets" interoperable. The FY2025 10-K describes the assets that create this lock-in: a dealer network of about 2,050 U.S. and Canadian locations, proprietary parts for current and past products, and the John Deere Operations Center, which Item 1A says "stores substantial volumes of data with respect to our customers' operations". Patents are not the main source: the 10-K says it does "not regard any of our businesses as being dependent upon any single patent or family of patents." |
| Leadership | co leader The competition section names exactly two HDD rivals — Western Digital and Toshiba — making this one of three global suppliers of the technology. | clear leader Leadership is measured, not inferred. W3Techs on 2026-09-17 records an 85.0% reverse-proxy market share against 5.5% for Amazon CloudFront and 2.1% for Akamai, and makes Cloudflare the largest authoritative-DNS provider at 18.5% of all websites versus 9.9% for the next-placed GoDaddy Group. The FY2025 10-K reports the enterprise side moving the same way - 4,298 large customers at 2025 year-end against 3,497 a year earlier and 2,756 in 2023 - and the Q4/FY2025 results release (cloudflare.com/press/press-releases/2026/cloudflare-announces-fourth-quarter-and-fiscal-year-2025-financial-results/) cites the largest annual contract value deal in company history at about $42.5M per year. The band is for the application-services core the share data covers; in SASE and in serverless compute Cloudflare is a challenger to larger incumbents, and no independent placement naming Cloudflare in those markets was obtained for this profile. | clear leader The independent evidence covers U.S. large farm equipment. The FTC complaint (2025-01-15) states "Deere is the largest manufacturer of agricultural equipment in the United States" and alleges that for each fiscal year from at least 2012 to 2021 Deere's share of large tractors sold in the United States exceeded a figure that is redacted in the public version; the FTC press release of the same day (https://www.ftc.gov/news-events/news/press-releases/2025/01/ftc-states-sue-deere-company-protect-farmers-unfair-corporate-tactics-high-repair-costs) says Deere "maintains a dominant market share position across the large agricultural equipment market". These are a plaintiff's allegations. The band does not extend to construction and forestry, where the FY2025 10-K lists Caterpillar, CNH Industrial, Doosan Bobcat, Hitachi, Komatsu, Kubota, Liugong, SANY, Volvo and XCMG among global competitors and no independent share source was found. |
| Pricing power | weak The filing's own list of competitive factors leads with capacity, performance and 'total cost of ownership' — buyers evaluate on delivered cost, and hyperscale customers purchase under master agreements with demand forecasts, which is buyer leverage. | moderate Evidence cuts both ways, which is why this is not the top band. For it: GAAP gross margin has never left a 74.5-78.7% band across FY2017-FY2025 (SEC XBRL fundamentals on this site) even as revenue compounded 16x, and the Q4/FY2025 results release (cloudflare.com/press/press-releases/2026/cloudflare-announces-fourth-quarter-and-fiscal-year-2025-financial-results/) shows customers committing more rather than less - RPO +48% year over year and new ACV up nearly 50%. Against it: FY2025's 74.5% is the lowest reading in that nine-year series, a large permanent free tier anchors the entry price, the 10-K positions Workers 'at prices that are highly competitive with public cloud vendors', and the competition risk factor warns that larger rivals can 'sell products and services with which we compete at zero or negative margins, offer fee waivers and reductions or other economic and non-economic concessions', with competitive pressure that 'may result in price reductions, fewer subscriptions, reduced revenue and gross margin'. | moderate The FTC complaint alleges pricing power in large tractors and combines, "shown directly through Deere's ability to raise prices, reduce output, and degrade quality in those markets", and says Deere's dealers "charge supracompetitive prices for restricted repairs". The reported numbers show a cyclical business: the third-party data site stockanalysis.com (https://stockanalysis.com/stocks/de/financials/) shows gross margin of 30.63% in fiscal 2023, 29.50% in fiscal 2024, 26.96% in fiscal 2025 and 25.18% for the twelve months to August 2026, and stored fundamentals from the 10-K show net income of $10,166 million (fiscal 2023), $7,100 million (fiscal 2024) and $5,027 million (fiscal 2025). Item 1A of the FY2025 10-K says Deere competes on "product performance, innovation, quality, distribution, sustainability, customer service, and price", that "Aggressive pricing or other strategies of competitors" or a failure "to price products competitively" hurt results, and that results suffer "if our customers are unwilling to accept price increases for our products". Alleged pricing power that still leaves margins falling with farm demand is moderate, not strong. |
| Summary | Seagate sells mass-capacity storage economics: HDDs to 44TB and systems to 3.5PB for hyperscalers, CSPs and OEMs, with the filing calling HDDs 'a foundational technology for delivering scalable, energy-efficient, mass-capacity storage with favorable storage economics.' The counterweight the same section names is NAND: flash suppliers 'enable alternative storage technologies,' so the moat is a cost race, not a fortress. | Cloudflare sells security, performance and connectivity as services delivered from one global anycast network rather than from boxes at a customer's edge. The FY2025 10-K frames the market as a consolidation away from enterprises that 'string together a diverse set of on-premises hardware boxes from different vendors' and away from 'stringing together multiple point-cloud solutions that only address specific network needs', toward one integrated provider it calls the Connectivity Cloud, and places Cloudflare as 'a leader in this Connectivity Cloud category'. The economics are unusual: idle capacity funds a free tier, the free tier buys global traffic scale, that scale makes Cloudflare a peering partner ISPs want, and peering cuts colocation and bandwidth cost - a loop the filing says 'become[s] even more powerful' as the network grows. Independent measurement confirms where that loop has already settled the market: W3Techs on 2026-09-17 shows an 85.0% reverse-proxy share and the largest authoritative-DNS footprint at 18.5% of all websites. Commercially the company ended 2025 with roughly 332,000 paying customers in more than 190 countries and 4,298 large customers, up from 2,756 two years earlier, with no customer above 10% of revenue. The contested half of the story is the growth half: the SASE platform competes with established cloud-security, email-security and SD-WAN vendors, and the developer platform competes for storage and compute against hyperscalers, markets where the 10-K's own risk factors concede rivals have greater name recognition, larger customer bases and 'more mature products and services developed for large customers'. The core is defended; the adjacencies are being fought for, and FY2025 gross margin at a nine-year low of 74.5% is the first visible cost of building GPU capacity for that fight. | Deere makes agricultural, turf, construction, forestry and roadbuilding equipment and finances it through John Deere Financial. Per its FY2025 Form 10-K, Production & Precision Agriculture generated $17,311 million of net sales (45% of equipment operations net sales), Small Agriculture & Turf $10,224 million (26%) and Construction & Forestry $11,382 million (29%), within net sales and revenues of $45,684 million. The core of the moat is large farm machinery. The FTC's January 2025 complaint calls Deere "the largest manufacturer of agricultural equipment in the United States" and alleges a dominant share of U.S. large tractor and combine sales, substantial barriers to entry, and significant costs to switch away from a Deere fleet, including losing machine data. The 10-K adds brand recognition, about 2,050 U.S. and Canadian dealer locations, proprietary parts and the Operations Center data platform. The same structure is under legal attack: the FTC with several states, and a separate multidistrict class action, allege that Deere unlawfully restrained the market for repairing its own farm equipment by limiting repair resources, including its fully functional Service ADVISOR tool, to its authorised dealers. On 2026-07-08 the FTC and Illinois, Arizona, Michigan, Minnesota and Wisconsin announced a settlement (https://www.ftc.gov/news-events/news/press-releases/2026/07/ftc-states-secure-settlement-deere-company-advancing-farmers-right-repair): a stipulated order, which has the force of law once the District Court approves it, requiring Deere for 10 years to make available to farmers and independent repair providers "repair resources equivalent to those Deere now makes available to Deere dealers". Item 1A also reports "slower than expected customer adoption of some of our precision technology solutions, and SaaS subscription services". Earnings are cyclical: the third-party data site stockanalysis.com shows gross margin falling from 30.63% in fiscal 2023 to 26.96% in fiscal 2025, and the 10-K reports PPA backlog down to about $4.0 billion from $5.2 billion as "demand has declined". An alleged dominant, high-barrier large-ag franchise, with repair-access litigation as the main threat to its aftermarket profits, supports a narrow moat. The dominance rests on a plaintiff's unproven allegations and covers one segment, and construction and forestry is a contested second leg. |
| Chain position | Layer-3 mass-capacity storage under every AI data lake. | Cloudflare sits between end users and whatever hosts the application - origin data centre, public cloud or SaaS - so it is a control layer in front of infrastructure rather than infrastructure a workload runs on, which the 10-K argues is the point: customers 'concerned about being locked in to any one public cloud provider' want policy enforced by 'an independent and integrated services provider'. Two AI-era roles follow from that position. As a supplier, the filing describes 'ongoing deployment of graphics processing units (GPUs) across our global network of servers' behind Workers AI, Vectorize and AI Gateway, putting inference next to the user instead of in a region. As a gatekeeper, the application-services suite now exists in part to 'easily identify, block and control access from AI crawlers and AI agents and operators' and underpins announced efforts to let content creators monetise how those crawlers reach their work - which makes Cloudflare a toll point between AI model builders and the open web. | An AI adopter, not an AI vendor: Item 1A of the FY2025 10-K says Deere uses "automation software, digital tools, applications, and analytics on the S7 Series Combines and our See & Spray targeted spraying solution", maintains the Operations Center data platform, and leverages generative AI in its business processes, and warns that falling behind competitors' AI advances could hurt its competitive position. |
| Products (share / barrier) |
|
|
|
| Long-horizon vote | +0.05 at weight 0.20 · swarm neutral Editorial prior, not backtested. | +0.38 at weight 0.20 · swarm neutral Editorial prior, not backtested. | +0.20 at weight 0.20 · swarm neutral Editorial prior, not backtested. |