Compare moats
Up to three covered companies, band by band. Every call is a curated editorial judgment, never a disclosed figure — and every band carries its cited basis.
| Adobe | Deere & Company | |
|---|---|---|
| Moat rating | narrow The FY2025 10-K's own Competition section says the markets for Adobe's solutions are characterized by 'limited barriers to entry, short product lifecycles, customer price sensitivity ... and the frequent entry of new solutions or competitors', and Item 1A adds that Adobe 'face[s] increasing competition from companies offering generative and agentic AI solutions, including but not limited to prompt-based and multi-modal creation and editing, document productivity and understanding' - the two categories that carry the Digital Media segment. That disclosed contestability caps the moat below wide, while the same filing's industry-standard app designations and 89% consolidated gross margin keep it well above none. | narrow The independent evidence is a regulator's complaint, not a finding. The FTC, Illinois and Minnesota complaint filed 2025-01-15 (https://www.ftc.gov/system/files/ftc_gov/pdf/DeereCoREDACTEDComplaintCaseNo325-cv-50017.pdf) alleges that "Deere is the world's leading manufacturer of agricultural equipment like large tractors and combine harvesters, and Deere enjoys a dominant share of large tractor and combine sales in the United States", that Deere "possessed monopoly and market power in the sale of Large Tractors and Combines in the United States", and that "There are substantial barriers to entry into the Large Tractor and Combine markets." The share figures behind those claims are redacted in the public version. Deere's FY2025 Form 10-K (fiscal year ended 2025-11-02, filed 2025-12-18) adds the company's own side of the edge: "John Deere's brand recognition is a competitive factor in North America and many other parts of the world", about 2,050 independent dealer locations in the U.S. and Canada, and parts "many of which are proprietary". The limits are in the same 10-K: "The agricultural equipment industry continues to change and is becoming even more competitive through the emergence and global expansion of many competitors", the industry "is also attracting non-traditional competitors, including technology-focused companies and start-up ventures", and construction and forestry (29% of fiscal 2025 equipment net sales) faces Caterpillar, Komatsu, Volvo and others. That supports a narrow rating, not a wide one. The dominance and entry barriers are a plaintiff's allegations, not findings, and the share figures are redacted. They cover U.S. large tractors and combines, inside a segment that was 45% of fiscal 2025 equipment net sales. Deere's own filing describes agriculture as becoming more competitive and construction and forestry as a contested market. |
| Moat type | switching costs The 10-K frames Adobe's differentiation as an integrated ecosystem the customer's work lives inside: Creative Cloud Pro subscribers get 'cloud storage to easily sync, access, collaborate and share their work, files and assets', the AI platform offers a choice of models 'without the friction of switching between workflows and platforms', and on the enterprise side 'Our competitive differentiation comes from the increased value we provide customers by integrating the Adobe Experience Platform with our comprehensive set of solutions'. 96% of FY2025 revenue is subscription, with $22.52B of remaining performance obligations, up 13% year over year. | switching costs The FTC complaint (2025-01-15) places the advantage in the cost of leaving the installed fleet: "Equipment owners cannot switch from Deere agricultural equipment to other manufacturers' equipment without incurring significant costs", including "the cost of acquiring replacement equipment (often hundreds of thousands of dollars per machine), the cost of learning how to operate new equipment, and the cost of losing data generated by existing Deere equipment", plus the cost of making "mixed fleets" interoperable. The FY2025 10-K describes the assets that create this lock-in: a dealer network of about 2,050 U.S. and Canadian locations, proprietary parts for current and past products, and the John Deere Operations Center, which Item 1A says "stores substantial volumes of data with respect to our customers' operations". Patents are not the main source: the 10-K says it does "not regard any of our businesses as being dependent upon any single patent or family of patents." |
| Leadership | clear leader In the segment that is 74% of FY2025 revenue ($17.65B of $23.77B) the 10-K asserts leadership outright: Illustrator 'our industry-standard vector graphics app', After Effects 'our industry-standard motion graphics and visual effects app', Acrobat 'a leading document productivity app', and 'category and brand leadership' in the Competition section. The claim does not extend to the whole company - the same section says the marketing solutions 'face broad competition from large, established enterprise software and cloud companies'. | clear leader The independent evidence covers U.S. large farm equipment. The FTC complaint (2025-01-15) states "Deere is the largest manufacturer of agricultural equipment in the United States" and alleges that for each fiscal year from at least 2012 to 2021 Deere's share of large tractors sold in the United States exceeded a figure that is redacted in the public version; the FTC press release of the same day (https://www.ftc.gov/news-events/news/press-releases/2025/01/ftc-states-sue-deere-company-protect-farmers-unfair-corporate-tactics-high-repair-costs) says Deere "maintains a dominant market share position across the large agricultural equipment market". These are a plaintiff's allegations. The band does not extend to construction and forestry, where the FY2025 10-K lists Caterpillar, CNH Industrial, Doosan Bobcat, Hitachi, Komatsu, Kubota, Liugong, SANY, Volvo and XCMG among global competitors and no independent share source was found. |
| Pricing power | strong Per the same 10-K's segment table, Digital Media earned a 95% gross profit margin in FY2025 (96% FY2024, 95% FY2023) and consolidated gross margin held at 88%/89%/89% across FY2023-FY2025 while revenue grew 11% to $23.77B. 96% of revenue is subscription and remaining performance obligations reached $22.52B, up 13%. Item 1A's warning of 'downward pressure on pricing and gross margins' has not shown up in realized margin. | moderate The FTC complaint alleges pricing power in large tractors and combines, "shown directly through Deere's ability to raise prices, reduce output, and degrade quality in those markets", and says Deere's dealers "charge supracompetitive prices for restricted repairs". The reported numbers show a cyclical business: the third-party data site stockanalysis.com (https://stockanalysis.com/stocks/de/financials/) shows gross margin of 30.63% in fiscal 2023, 29.50% in fiscal 2024, 26.96% in fiscal 2025 and 25.18% for the twelve months to August 2026, and stored fundamentals from the 10-K show net income of $10,166 million (fiscal 2023), $7,100 million (fiscal 2024) and $5,027 million (fiscal 2025). Item 1A of the FY2025 10-K says Deere competes on "product performance, innovation, quality, distribution, sustainability, customer service, and price", that "Aggressive pricing or other strategies of competitors" or a failure "to price products competitively" hurt results, and that results suffer "if our customers are unwilling to accept price increases for our products". Alleged pricing power that still leaves margins falling with farm demand is moderate, not strong. |
| Summary | Adobe's durable advantage is the cost of leaving rather than any disclosed market share. Its FY2025 10-K calls Illustrator 'our industry-standard vector graphics app' and After Effects 'our industry-standard motion graphics and visual effects app', describes Acrobat as 'a leading document productivity app', and sells them as one subscription ecosystem where assets, workflows and collaboration are cloud-resident. The economics follow: Digital Media earned a 95% gross profit margin on $17.65B of FY2025 revenue, 74% of the company. The same filing is unusually candid about the limits, calling its markets characterized by 'limited barriers to entry' and warning that competition will 'continue to intensify' with named generative and agentic AI entrants in both creation and document productivity - so the moat reads narrow rather than wide, held today by realized pricing and switching costs rather than by structural protection. | Deere makes agricultural, turf, construction, forestry and roadbuilding equipment and finances it through John Deere Financial. Per its FY2025 Form 10-K, Production & Precision Agriculture generated $17,311 million of net sales (45% of equipment operations net sales), Small Agriculture & Turf $10,224 million (26%) and Construction & Forestry $11,382 million (29%), within net sales and revenues of $45,684 million. The core of the moat is large farm machinery. The FTC's January 2025 complaint calls Deere "the largest manufacturer of agricultural equipment in the United States" and alleges a dominant share of U.S. large tractor and combine sales, substantial barriers to entry, and significant costs to switch away from a Deere fleet, including losing machine data. The 10-K adds brand recognition, about 2,050 U.S. and Canadian dealer locations, proprietary parts and the Operations Center data platform. The same structure is under legal attack: the FTC with several states, and a separate multidistrict class action, allege that Deere unlawfully restrained the market for repairing its own farm equipment by limiting repair resources, including its fully functional Service ADVISOR tool, to its authorised dealers. On 2026-07-08 the FTC and Illinois, Arizona, Michigan, Minnesota and Wisconsin announced a settlement (https://www.ftc.gov/news-events/news/press-releases/2026/07/ftc-states-secure-settlement-deere-company-advancing-farmers-right-repair): a stipulated order, which has the force of law once the District Court approves it, requiring Deere for 10 years to make available to farmers and independent repair providers "repair resources equivalent to those Deere now makes available to Deere dealers". Item 1A also reports "slower than expected customer adoption of some of our precision technology solutions, and SaaS subscription services". Earnings are cyclical: the third-party data site stockanalysis.com shows gross margin falling from 30.63% in fiscal 2023 to 26.96% in fiscal 2025, and the 10-K reports PPA backlog down to about $4.0 billion from $5.2 billion as "demand has declined". An alleged dominant, high-barrier large-ag franchise, with repair-access litigation as the main threat to its aftermarket profits, supports a narrow moat. The dominance rests on a plaintiff's unproven allegations and covers one segment, and construction and forestry is a contested second leg. |
| Chain position | An AI-application layer company that both builds its own commercially safe Firefly foundation models and licenses 'an extensive ecosystem of third-party models', distributing generative AI into creative, document and marketing workflows. | An AI adopter, not an AI vendor: Item 1A of the FY2025 10-K says Deere uses "automation software, digital tools, applications, and analytics on the S7 Series Combines and our See & Spray targeted spraying solution", maintains the Operations Center data platform, and leverages generative AI in its business processes, and warns that falling behind competitors' AI advances could hurt its competitive position. |
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| Long-horizon vote | +0.24 at weight 0.20 · swarm neutral Editorial prior, not backtested. | +0.20 at weight 0.20 · swarm neutral Editorial prior, not backtested. |