cloud & hyperscalers · 產業指數 22 (排名 #16) ·
價格: 截至 2026-10-30 指數: 截至 2026-10-30 基本面: 最新申報文件 2026-07-30 按季揭露（10-Q XBRL）
Meta operates Facebook, Instagram, and WhatsApp and is building large-scale AI superclusters and custom MTIA accelerators for its AI models.
產業曝險 0.4 (Meta is one of the largest buyers of AI GPUs and datacenters and co-designs MTIA silicon with Broadcom, though its revenue remains advertising-based.)
延遲的日終逐合約彙總資料——不是即時盤口，也不是逐筆資金流。買賣方向是根據每個合約最後一筆成交在買賣價差中的位置推斷出來的，並非觀測到的委託流。除非有報價的合約佔當日權利金的四分之一以上，否則公司層級的方向會被隱去，因此下方個別合約有方向時這裡也可能為空。買權/賣權權利金是在我們擷取的合約範圍內計算的——最近的 6 個到期日、45 天以內，並非完整選擇權鏈——而下表最多列出 20 個被標記的合約，所以把這些列加總不會還原出上面的百分比。
標記原因：matches: AMD says initial Helios systems are installed…
| 日期 | 合約 | 異常分數 | 買賣方向（推斷）? | 未平倉變動? | 成交量 | 成交量/未平倉 | 標記 |
|---|---|---|---|---|---|---|---|
| 2026-10-30 | $597.5 PUT | 76 | 價差中段 · 無法判定方向 | +4 | 995 | 17.5× | |
| 2026-10-30 | $632.5 CALL | 73 | 買方主動 | +19 | 1,254 | 11.3× | |
| 2026-10-30 | $647.5 CALL | 71 | 買方主動 | +17 | 1,236 | 12.6× | |
| 2026-10-30 | $550 PUT | 65 | 買方主動 | +24 | 2,449 | 7.3× | |
| 2026-10-30 | $652.5 CALL | 64 | 價差中段 · 無法判定方向 | +129 | 1,090 | 6.5× | |
| 2026-10-30 | $600 PUT | 56 | 價差中段 · 無法判定方向 | +234 | 1,021 | 2.4× | |
| 2026-10-30 | $630 CALL | 55 | 買方主動 | -229 | 4,418 | 7.8× | |
| 2026-10-30 | $650 CALL | 54 | 價差中段 · 無法判定方向 | +899 | 3,965 | 1.8× |
12 smaller flags (under $100000 premium) hidden.
最近交易日：為 13 日基準的 0.9 倍
買權 53% / 賣權 47%（按權利金）
新聞 主導了這次看多判斷；其餘代理人意見分歧，信心度反映的正是這種分歧。
投票者大致一致。方向一致度 0.75。
一個明確的看多分數；信心度 0.66 反映的是代理人之間的一致強度。信心度是信心，不是價格變動的機率。
Meta's advantage is the size of the user-advertiser-developer network it monetizes, not proprietary technology: 3.58 billion daily active people across the Family of Apps produced $196.18 billion of 2025 advertising revenue at a 52% segment operating margin, and the 10-K attributes 2025's 9% rise in average price per ad to "an increase in advertising demand, which we believe is mostly due to ongoing improvements to our ad performance from our ad targeting and measurement tools." The filing is equally explicit about what limits that network: TikTok has "reduced some users' engagement," Apple's iOS changes "limit our ability ... to target and measure ads effectively," the April 2025 European Commission decision against its "subscription for no ads" model pushed EU users onto less personalized ads that are "less relevant and effective," and the FTC is seeking divestiture of Instagram and WhatsApp. Reality Labs, the intended next platform, lost $19.19 billion in 2025 on $2.21 billion of revenue and is expected "to continue to operate at a loss for the foreseeable future."
評級: 窄
The FY2025 10-K shows a real moat — 3.58 billion Family daily active people (December 2025 average, +7% YoY) and a 52% Family of Apps operating margin — but the same filing qualifies its durability on three fronts it discloses itself: it says "We face significant competition in every aspect of our business"; it names "competitive products and services, such as TikTok, that have reduced some users' engagement with our products and services"; and it discloses that since 2020 it has been "subject to a lawsuit by the FTC alleging that we violated antitrust laws" that "seeks ... divestiture or reconstruction of Instagram and WhatsApp." A moat a regulator is actively litigating to break up, and whose ad targeting depends on iOS/Android policies Meta does not set, reads narrow rather than wide.
類型: 網路效應
The 10-K Competition section describes a three-sided network in Meta's own words: it competes "to attract, engage, and retain people who use our products, to attract and retain businesses that use our free or paid business and advertising services, and to attract and retain developers who build compelling applications that integrate with our products," and elsewhere cites "the scale of our user, advertiser, and developer base." The same filing rules out an IP-based moat: "We do not believe that our proprietary technology is dependent on any single patent or copyright or groups of related patents or copyrights."
領先地位: 並列領先者
Top-tier but shared: the 10-K reports 3.58 billion Family daily active people and $196.18 billion of 2025 advertising revenue, yet also states that TikTok has "reduced some users' engagement," that "each of Apple and Google have integrated competitive products with iOS and Android," and that Meta competes "with companies in the development and application of AI, particularly with respect to the development of frontier AI models."
定價權: 強
Ad-auction pricing, not list prices: the 10-K reports "the average price per ad increased by 9%" in 2025 after "an increase of 10% in 2024," driven by "an increase in advertising demand," alongside worldwide ARPP of $57.03 (+15%) and a 52% Family of Apps operating margin. The filing notes the gain was "partially offset by a higher number of ad impressions delivered ... in products, such as Reels, that monetize at lower rates."
依所引來源做出的人工整理護城河判斷。 來源：sec.gov
層級: cloud & hyperscalers
Demand-side anchor of the AI build-out: the 10-K reports $72.22 billion of 2025 capital expenditures and says Meta has "designed and built our own data centers and key portions of our technical infrastructure," funded entirely by the advertising business.
由這家公司已對應的供應鏈關係及其所屬產業層級推導而來。
護城河先驗在長週期（約 6 個月）投出 +0.17 票，權重為 0.20——該週期上的群體判斷是 neutral（分數 0.11，信念度 0）。
編輯先驗——主觀、未經回測。它有界（±0.6）、低信賴度，且從不對短週期與中週期投票。 檢視它究竟如何投票 →
產品與服務，附編輯判定的市佔區間與技術門檻區間——這些是與所引依據綁定的定性判斷，絕非杜撰的數字。
| 產品 | 市場佔有率 | 技術門檻 |
|---|---|---|
| Facebook · Social networking Feed, Reels, Stories, Groups and Marketplace — a Family of Apps property the 10-K describes as a place "to share life's moments and discuss what's happening." | 前三 The 10-K reports Family daily active people of 3.58 billion on average for December 2025 (+7% YoY) — a Family-wide figure — and states that "Substantially all of our revenue is currently generated from advertising on Facebook and Instagram"; the same filing discloses an FTC antitrust suit that "seeks ... divestiture or reconstruction of Instagram and WhatsApp," i.e. a regulator litigating against a position it treats as dominant. The filing discloses no Facebook-specific user or share figure and never ranks it against its sibling apps, so top_3 — the same band this file gives Instagram and WhatsApp on the same evidence — is the sourceable call; a leader band is not. | 中等 Meta's own filing argues against a permanent barrier: "A number of other social networking companies that achieved early popularity have since seen their active user bases or levels of engagement decline, in some cases precipitously. There is no guarantee that we will not experience a similar erosion of our active user base or engagement levels." |
| Instagram · Visual social + short video Feed, Stories, Reels, Live and messaging, where the 10-K says people "discover and shop from their favorite businesses." | 前三 The 10-K states that "Substantially all of our revenue is currently generated from advertising on Facebook and Instagram," but also that competitive products "such as TikTok ... have reduced some users' engagement with our products and services" — a top-tier but contested position. The filing discloses no share figure, so a leader band is not sourceable. | 中等 The risk factors flag user-base fluctuations and declines "particularly for Facebook and Instagram" in "markets where we have achieved higher penetration rates," and name TikTok as an active drain on engagement. |
| Meta AI and Llama models · AI assistant and foundation models An assistant "available across our apps, as a stand-alone app, on our AI glasses, and on the web," built on the Llama family that Meta has "a history of open-sourcing." | 挑戰者 The 10-K places Meta among contenders rather than incumbents: "We also compete with companies in the development and application of AI, particularly with respect to the development of frontier AI models," and it frames superintelligence as an aspiration — "Although it is inherently difficult to predict when superintelligence may be achieved, we are investing now." | 中等 Capital scale is the barrier the filing evidences — $72.22 billion of 2025 capital expenditures and self-built data centers — but the same section says "a substantial portion of our technical infrastructure is also provided by third parties" and depends on "the continued availability of components, power, and network capacity." |
| Meta Ads (Family of Apps advertising platform) · Digital advertising Self-service and sales-assisted ad buying with targeting and measurement, placed across Facebook, Instagram, Messenger, Threads and WhatsApp "as well as third-party applications and websites." | 前三 The 10-K reports $196.18 billion of 2025 advertising revenue (+22% YoY) across the Family of Apps, while describing competition from "companies that sell advertising to businesses looking to reach consumers and/or develop tools and systems for managing and optimizing advertising campaigns." The filing gives no advertising-market share, so top-tier — not sole leader — is the sourceable band. | 中等 The barrier is externally conditioned: the 10-K says Meta relies on "data signals from user activity on websites and services that we do not control," that Apple's iOS changes "limit our ability ... to target and measure ads effectively," and that after the European Commission's April 2025 decision EU users may be served less personalized ads that are "less relevant and effective than our premium ad offerings." |
| Reality Labs devices (Meta Quest and AI glasses) · VR headsets and AI wearables The 10-K defines the line directly: "RL revenue is generated from the delivery of consumer hardware products, such as Meta Quest and AI glasses, and related software and content" — including Ray-Ban Meta, Oakley Meta and Meta Ray-Ban Display. | 利基市場 Reality Labs generated $2.21 billion of 2025 revenue (+3%) against $200.97 billion of total revenue, in a category the 10-K describes as one where "the metaverse is in the very early stages of its development." No unit or category-share figure is disclosed. | 低 The filing shows a subsidised position, not a defended one: Reality Labs lost $19.19 billion in 2025 (a -870% operating margin) and Meta expects the segment "to continue to operate at a loss for the foreseeable future," with its ability to keep investing "dependent on generating sufficient profits from other areas of our business." |
| WhatsApp · Messaging Messaging "used by people and businesses around the world to communicate and transact in a private way," plus WhatsApp Channels broadcast and paid business messaging. | 前三 The 10-K reports Family of Apps other revenue up 50% in 2025 "mostly driven by paid messaging from WhatsApp and Meta Verified subscriptions," and discloses that the FTC suit seeks "divestiture or reconstruction of Instagram and WhatsApp." No messaging market-share figure is disclosed, so top-tier rather than leader is the sourceable band. | 中等 Distribution runs through operating systems Meta does not control — the 10-K says it is "dependent on the interoperability of our products with popular mobile operating systems, networks, technologies, products, and standards that we do not control," and that "each of Apple and Google have integrated competitive products with iOS and Android." |
這些圖表繪製的是 Meta Platforms 在其 SEC 申報文件中已申報的損益表、現金流量表與資產負債表（截至 2026-07-30）。每一個數字都是申報原值 XBRL——沒有任何一項是預估。
在已申報的區間內，FY2025 淨利為 $60.5B。
分析師一致預期——來自 Yahoo Finance 的第三方預估，截至 2026-10-26。這不是 SEC 申報文件，也不是 TradingPilot 的預測。 來源：finance.yahoo.com
| 期間 | 每股盈餘（預估） | 營收（預估） | 年增率 |
|---|---|---|---|
| Q/E Dec 2026 | USD 8.33 (USD 7.68–USD 9.65) · 41 | USD 74.9B (USD 72.6B–USD 75.9B) · 46 | +25% |
| FY 2026 | USD 29.20 (USD 27.77–USD 32.34) · 54 | USD 256.5B (USD 252.5B–USD 257.6B) · 52 | +28% |
每個數字顯示一致預期平均值、可得時的（最低–最高）區間，以及 · 後面給出該預估背後的分析師人數。
我們的模型在中週期上對這檔股票偏向 Low-confidence · Neutral——這是對市場方向的判斷，不是對獲利的預測。檢視「訊號」分頁。
部分近期數字取自 Yahoo Finance，用來補上最新 SEC 申報尚未發布的期間——已換算為美元，並與 SEC 申報期間核對過。
正在與同業比較…
| 機構 | 股數 | 金額 | 季增減股數 | 佔 13F 比例 | 佔流通股比例 |
|---|---|---|---|---|---|
| BlackRock 被動 / 指數 | 173,396,976 | $97.7B | 4,553,693 | 1.5% | — |
| FMR (Fidelity) 被動 / 指數 | 95,895,744 | $54.0B | -20,719,009 | 2.3% | — |
| State Street 被動 / 指數 | 92,033,963 | $51.8B | 3,510,123 | 1.5% | — |
| Tiger Global Management (Chase Coleman) 大師 | 2,823,180 | $1.6B | -263,684 | 6.6% | — |
| Coatue Management (Philippe Laffont) 大師 | 2,526,048 | $1.4B | -286,008 | 2.9% | — |
| Renaissance Technologies 大師 | 2,023,153 | $1.1B | 1,769,780 | 1.6% | — |
| Appaloosa Management (David Tepper) 大師 | 675,000 | $380.2M | 238,500 | 4.9% | — |
| ARK Investment Management (Cathie Wood) 大師 | 238,973 | $134.6M | 84,977 | 0.9% | — |
| Bridgewater Associates (Ray Dalio (founder)) 大師 | 110,083 | $62.0M | -181,582 | 0.3% | — |
TradingPilot 計算的欄位（佔 13F 比例、佔流通股比例）由申報原值推導而來；只有名稱、股數與金額是申報原值。
| 被投公司 | 內容 | 日期 | 狀態 |
|---|---|---|---|
| Scale AI | $14.3B for a 49% minority stake, valuing Scale at over $29B; Scale co-founder Alexandr Wang moved to Meta's superintelligence effort ($14.3B) | 2025-06-12 | active |
GlobeNewswire · 2026-10-27 · 合作
AMD said initial Helios rackscale systems are installed and being tested at Meta ahead of broader deployment. EPYC processors support Meta’s Muse agent, and the companies continue work across GPUs, networking and ROCm. AMD also announced planned equity-offering participation.
NVIDIA Newsroom · 2026-10-26 · 合作
NVIDIA and Meta announced expanded work on Muse models and agent infrastructure. Meta intends to expand Vera Rubin and Vera CPU deployments; the companies are considering additional agent-security collaboration. NVIDIA also announced planned participation in Meta’s equity offering.
CNBC · 2026-10-15 · 產品
Meta released Muse Spark Open, an 816-billion-parameter mixture-of-experts open-weight model, and Meta and Apple revealed a collaboration that lets developers run it locally by pairing two to four Mac Studio computers. Apple published new benchmarks for its chips and technical documentation on its MLX framework's ability to split open-source models across multiple machines; CNBC notes the two companies had not struck a public partnership since 2017.
CNBC · 2026-10-13 · 監管
A federal jury in Delaware found that Arm Holdings breached a licensing agreement with Qualcomm and intentionally interfered with Qualcomm's business relationship with Meta Platforms, but awarded Qualcomm nominal damages of just $2. The verdict followed a five-day trial, the second between the companies in two years.
Meta Newsroom · 2026-10-12 · 產品
Meta introduced the Muse Wonder series, Muse Wonder and Muse Wonder Full, which it calls its most capable models to date, built for personal and professional agentic tasks. Muse Wonder is available to developers through the Meta Model API and Muse Code, Muse Wonder Full is available to Muse Code subscribers, and Muse Wonder will soon power experiences in Muse, rolling out first to subscribers.
NVIDIA Blog · 2026-10-12 · 合作
At the OCP Global Summit, NVIDIA contributed key Vera Rubin rack and compute tray designs to OCP through its open MGX architecture. Meta is adopting NVIDIA Spectrum-6 102.4Tb/s Ethernet switches to build larger Vera Rubin AI factories, and NVIDIA joined AMD, Google and Meta to publish the Open Data Center Specification v0.7, a blueprint for AI factory facility design.
Reuters · 2026-10-09 · 監管
A Delaware federal jury did not reach a verdict on Friday in Qualcomm's lawsuit alleging Arm breached licensing agreements by withholding software patches and tools and by violating an agreement meant to ensure Qualcomm paid within 10% of the lowest price for Arm's processor designs. Qualcomm also alleges Arm tried to torpedo its dealings with Meta Platforms by leaking a 2024 letter to Bloomberg; Arm argued Qualcomm suffered no harm.
Bloomberg · 2026-10-08 · 產品
Meta Platforms began implementing a complete restriction on ads and paid marketing messages placed on its platforms by ByteDance, which remains in charge of key parts of TikTok in the US. The ban takes effect in the US, Canada, Egypt, Indonesia, Japan, Thailand and Vietnam, and extends to third-party advertisers running campaigns that link to TikTok and other ByteDance properties.
PR Newswire · 2026-10-07 · 監管
Duke Energy's two North Carolina utilities reached a settlement with the North Carolina Public Staff, with Amazon, Google, Meta and Microsoft among the other parties, requiring large-load customers of 50 megawatts or more with 80% load factor to make nonrefundable upfront payments for grid facilities serving only them. The agreement is subject to approval by the North Carolina Utilities Commission.
PR Newswire · 2026-10-07 · 合作
Biohub, the U.S. Department of Energy, the National Institutes of Health and new funding partners announced a $1.8 billion effort to generate AI-ready biological data. As part of it, Google DeepMind, Isomorphic Labs and Meta are collectively investing $300 million in the Virtual Biology Initiative.
Arista Networks · 2026-10-07 · 產品
Arista Networks announced an open Ethernet rack-scale portfolio for scale-up and scale-out AI infrastructure, engineered in partnership with AMD, Arm, Broadcom, d-Matrix, Meta, Microsoft and Qualcomm. Its Etherlink SU-144 architecture supports up to 144 accelerators in a single-hop network and scales to 1,024 XPUs through cross-rack topologies.
The Next Web · 2026-10-06 · 合作
Sierra and Meta are developing Personal Agent Protocol, an open standard defining how personal AI agents authenticate with businesses and what those businesses let them do, with Genesys, Instinct, Rocket, Shopify, Stripe and Walmart. A v0.1 specification is due this month.
Meta · 2026-09-21 · 產品
Meta announced Petal, a 7,000 km subsea cable connecting the US and France that it says will be the first subsea cable with petabit capacity deployed across an ocean. Meta is developing it with NEC and Sumitomo Electric Industries, and it is expected to be in service in 2029.
GeekWire · 2026-09-21 · 產品
Amazon said it cut off Meta's Muse personal AI agent from shopping on Amazon.com on customers' behalf after unsuccessfully asking Meta to exclude the site, saying Meta did not notify it, the agent does not identify itself and it appears to capture and store customer credentials; Amazon said it is in direct conversation with Meta.
Yahoo Finance: TSM · 2026-09-15 · 產品
Reporting says Meta plans to launch a new in-house AI chip in 2027, targeting efficiency gains against NVIDIA silicon.
Music Business Worldwide · 2026-09-10 · 監管
A judge dismissed the copyright claims in music publisher Wixen's $102 million suit against Meta, cutting back one of the content-licensing cases pending against the company.
Yahoo Finance · 2026-09-10 · 融資
Meta acquired Swedish AI startup Stilla.ai, adding AI messaging tooling to its stack. Terms were not disclosed.
WSJ · 2026-09-10 · 人事
A prominent AI researcher is departing Meta for Anthropic, continuing the outflow of senior research talent from Meta's AI organization to rival labs.
WIRED · 2026-09-09 · 監管
San Francisco officials formally ordered Meta to stop running AI-generated child sexual abuse advertisements on its platforms, after reporting found hundreds of such ads, some using images of real children.
24/7 Wall St. · 2026-09-09 · 產品
Meta launched its Muse AI agent with paid subscription tiers, its first direct consumer monetization of a frontier assistant. The stock rose about 6% on the day while Alphabet fell 2%.
2026-10-30 CNBC Top News · Meta outlook revised downward by S&P on cash flow and capex concerns
2026-10-29 EDGAR current 8-K filings · 8-K - Meta Platforms, Inc. (0001326801) (Filer)
2026-10-29 Business Wire Contracts/Agreements · Fortera & Meta Sign Multi-Year Environmental Attribute Certificate (EAC) Purchase Agreement for Low Carbon Cement
2026-10-28 Yahoo Finance: META · Meta says its expanded processing capacity is driving ad results
2026-10-28 Yahoo Finance: META · Meta Just Priced a Stock Sale at $625 a Share. I'd Consider Buying at the Same Price.
2026-10-28 Business Wire AI · Product Launch of NIL Technology’s Award-Winning metaEye™, World's First All Meta-Optics Camera
2026-10-27 Yahoo Finance: META · Meta Loses $400 Billion, Auctions More Stock, But Analysts Still See 1.4x Upside
2026-10-27 Yahoo Finance: META · Meta Platforms Stock Falls Despite Posting Strong Q3 Numbers. Should Investors Buy the Dip?
2026-10-27 Yahoo Finance: META · What Is Going On With Meta Stock on Tuesday?
2026-10-27 Yahoo Finance: MSFT · Meta’s Capital Raise Is Spooking Investors. What the Price Targets Say Now
2026-10-27 Yahoo Finance: META · $116 Oil Just Made Saudi Aramco Bigger Than Meta
2026-10-27 Yahoo Finance: AMD · Meta’s $97.5B AI money grab: why Zuckerberg is racing to raise cash before rivals
2026-10-27 PR Newswire Health · Meta-Analysis Finds Prolacta's Exclusive Human Milk Diet is Associated With 20% Lower Odds of Death in Premature and Very Low Birthweight Infants, Compared to Cow Milk-Based Diet
2026-10-27 PR Newswire Tech · Meta Announces Pricing of Offering of Depositary Shares Representing Series A Mandatory Convertible Preferred Stock and Offering of Class A Common Stock in Connection with Forward Sale Agreements
2026-10-26 Business Wire Health · Meta Cell Technology Brings Together International Medical Educators for First MCT Academy – Train the Trainers
2026-10-26 CNBC Top News · Meta announces $95 billion stock offering to fund AI expansion
2026-10-23 CNBC Top News · Meta shares are down 9% this week. Here's why Mike Khouw is buying now
2026-10-23 Business Wire AI · Infinity Hires Meta Superintelligence Labs Chip Veteran and the CUDA Educator Who's Taught Two Million Engineers
2026-10-22 CNBC Top News · Meta’s deal to keep Zuckerberg in California adds fuel to wealth tax debate ahead of election
2026-10-22 CNBC Top News · A lesson from poker tells us not to fold on Meta after its earnings sell-off. Here’s why
影響 = 公司顯著度層級（高/中由圖譜中心度與規模自動判定；低僅用於人工整理的次要事件），並非對波動幅度的預測。
| 日期 | 類型 | 事件 | 影響 |
|---|---|---|---|
| 2027-01-21 | 財報 | Meta Platforms earnings (estimated) — Date not yet announced — estimated from EDGAR filing cadence (last periodic filing + 91/365 days); confirm via IR. 預估 | 高 |
| 日期 | 事件 | 影響 | 結果 |
|---|---|---|---|
| 2026-10-21 | Meta Platforms earnings 已確認 | 高 | 每股盈餘不如預期 · 營收優於預期 · -7.0% |
| 2026-07-29 | Meta Platforms earnings 已確認 | 高 | 每股盈餘不如預期 · -8.0% |
| 2026-04-29 | Meta Platforms earnings 已確認 | 高 | 每股盈餘優於預期 · -8.6% |
