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Apple Jumps as $1,999 Foldable Forces Samsung Onto Defense
Apple launched its first foldable iPhone, the iPhone Duo, at $1,999, entering a category Samsung has led. Apple shares rose on the launch and Samsung moved to defend its foldable share.
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Apple Jumps as $1,999 Foldable Forces Samsung Onto Defense Khac Phu Nguyen Fri, September 11, 2026 at 5:44 AM GMT+10 1 min read AAPL 005930.KS This article first appeared on GuruFocus . Apple ( NASDAQ:AAPL ), the consumer-technology and services giant, unveiled its $1,999 iPhone Duoand Samsung quickly answered with a worldwide promotional push. Apple shares rose approximately 1.3% to $319.28 Thursday morning. Samsung's Galaxy Z Fold 8 costs $1,899, putting Apple's debut foldable just $100, or roughly 5.3%, above its established rival. The chart adds a valuation warning: Apple's market price st…